Narrative Organizations : Making Companies Future Proof by Working With Stories / / by Christine Erlach, Michael Müller
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| Autore: |
Erlach Christine
|
| Titolo: |
Narrative Organizations : Making Companies Future Proof by Working With Stories / / by Christine Erlach, Michael Müller
|
| Pubblicazione: | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2020 |
| Edizione: | 1st ed. 2020. |
| Descrizione fisica: | 1 online resource (219 pages) |
| Disciplina: | 302.35 |
| Soggetto topico: | Public relations |
| Leadership | |
| Intercultural communication | |
| Organization | |
| Planning | |
| Corporate Communication/Public Relations | |
| Business Strategy/Leadership | |
| Intercultural Communication | |
| Persona (resp. second.): | MüllerMichael |
| Nota di contenuto: | Introduction: Storytelling, Storylistening, and the Stories About Your Boss -- PART I: THE NARRATIVE SIDE OF ORGANIZATIONS -- Stories: What Organizations Are Made Of -- The Cartography of Narrative Organizations -- Why the Future Belongs to Narratively Competent Organizations -- INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS -- PART II: CHANGE, TRANSFORMATION, AND RENEWAL -- Rabbit Holes to Narrative Organizations -- Narrative Interviews: The Big Stories -- The Storylistening Workshop: Sharing Experiences -- Event Curve: Identifying Central Experiences -- Learning Histories: Learning from Multiple Perspectives -- Core Story: Finding a Common Denominator -- Case Study: Storytelling in the Press and Public Relations at Porsche AG -- Narrative System Map: Analyzing the Culture of Organizations -- Case Study: Narrative Knowledge Transfer with Leaving Experts -- Actants: Establishing the Field of Relational Forces -- Springboard Story: Using Stories to Win Over People -- 90 Second Backstory: Saying a Lot in a Short Time -- Working with Metaphors: Building Parallel Worlds -- Case Study: Storytelling for Urban Development in Bad Bergzabern -- Narrative Change Architecture: Making Change Accessible -- Narrative Strategy Development: Narrating the Path toward the Future -- Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf -- Epilogue: Five First Steps to Become a Narrative Organization -- The Elixir: Seven Classics on the Narrative Perspective. |
| Sommario/riassunto: | This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. . |
| Titolo autorizzato: | Narrative Organizations |
| ISBN: | 3-662-61421-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910412146703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Management for Professionals, . 2192-8096