| |
|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910412146703321 |
|
|
Autore |
Erlach Christine |
|
|
Titolo |
Narrative Organizations : Making Companies Future Proof by Working With Stories / / by Christine Erlach, Michael Müller |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2020 |
|
|
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed. 2020.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (219 pages) |
|
|
|
|
|
|
Collana |
|
Management for Professionals, , 2192-8096 |
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Public relations |
Leadership |
Intercultural communication |
Organization |
Planning |
Corporate Communication/Public Relations |
Business Strategy/Leadership |
Intercultural Communication |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Nota di contenuto |
|
Introduction: Storytelling, Storylistening, and the Stories About Your Boss -- PART I: THE NARRATIVE SIDE OF ORGANIZATIONS -- Stories: What Organizations Are Made Of -- The Cartography of Narrative Organizations -- Why the Future Belongs to Narratively Competent Organizations -- INTERMEZZO: CLEARINGS IN THE JUNGLE OF NARRATIVE TERMS -- PART II: CHANGE, TRANSFORMATION, AND RENEWAL -- Rabbit Holes to Narrative Organizations -- Narrative Interviews: The Big Stories -- The Storylistening Workshop: Sharing Experiences -- Event Curve: Identifying Central Experiences -- Learning Histories: Learning from Multiple Perspectives -- Core Story: Finding a Common Denominator -- Case Study: Storytelling in the Press and Public Relations at Porsche AG -- Narrative System Map: Analyzing the Culture of Organizations -- Case Study: Narrative Knowledge Transfer with Leaving Experts -- Actants: Establishing the Field of Relational Forces -- Springboard Story: Using Stories to Win |
|
|
|
|
|
|
|
|
|
|
|
Over People -- 90 Second Backstory: Saying a Lot in a Short Time -- Working with Metaphors: Building Parallel Worlds -- Case Study: Storytelling for Urban Development in Bad Bergzabern -- Narrative Change Architecture: Making Change Accessible -- Narrative Strategy Development: Narrating the Path toward the Future -- Case Study on Future Stories: A Narrative Change Process at the Vorarlberger Kinderdorf -- Epilogue: Five First Steps to Become a Narrative Organization -- The Elixir: Seven Classics on the Narrative Perspective. |
|
|
|
|
|
|
Sommario/riassunto |
|
This book shows how to work with stories and narrative approaches in almost all fields of action of a company, and demonstrates the added value resulting from a holistic narrative perspective. The authors take thereby a practice-based perspective from the viewpoint of managing directors, the C-suite, organizational developers, corporate communicators and advisers with a rich description of the methods and implementation. By the employment of these narrative methods, leadership styles, communication, knowledge and change management can be planned in such a way that on the one hand the identity-core of the enterprise remains always apparent and on the other, the organization can develop in an agile fashion into the future. . |
|
|
|
|
|
|
|
| |