The marketing plan handbook / / Marian Burk Wood
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| Autore: |
Wood Marian Burk
|
| Titolo: |
The marketing plan handbook / / Marian Burk Wood
|
| Pubblicazione: | Harlow, England : , : Pearson, , [2014] |
| ©2014 | |
| Edizione: | Fifth, International edition. |
| Descrizione fisica: | 1 online resource (214 pages) : illustrations |
| Disciplina: | 658.802 |
| Soggetto topico: | Marketing - Planning |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover -- Table of Contents -- 1. Marketing Planning: New Pace, New Possibilities -- 2. Analyzing the Current Situation -- 3. Understanding Markets and Customers -- 4. Segmenting, Targeting, and Positioning -- 5. Planning Direction, Objectives, and Marketing Support -- 6. Developing Product and Brand Strategy -- 7. Developing Channel and Logistics Strategy -- 8. Developing Pricing Strategy -- 9. Developing Marketing Communications and Influence Strategy -- 10. Planning Metrics and Implementation Control -- Index. |
| Sommario/riassunto: | For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. |
| Titolo autorizzato: | The marketing plan handbook |
| ISBN: | 1-292-03490-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910153108203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Always learning.