02541oam 2200613 450 991015310820332120230803220227.01-292-03490-4(CKB)2550000001126702(SSID)ssj0001257109(PQKBManifestationID)12562440(PQKBTitleCode)TC0001257109(PQKBWorkID)11275100(PQKB)11517748(MiAaPQ)EBC5173711(MiAaPQ)EBC5175277(MiAaPQ)EBC5833408(MiAaPQ)EBC5139088(MiAaPQ)EBC5483602(MiAaPQ)EBC6400001(Au-PeEL)EBL5139088(CaONFJC)MIL527365(OCoLC)1015882536(EXLCZ)99255000000112670220210428d2014 uy 0engurcnu||||||||txtccrThe marketing plan handbook /Marian Burk WoodFifth, International edition.Harlow, England :Pearson,[2014]©20141 online resource (214 pages) illustrationsAlways learningIncludes index.1-292-02167-5 1-299-96114-2 Includes bibliographical references and index.Cover -- Table of Contents -- 1. Marketing Planning: New Pace, New Possibilities -- 2. Analyzing the Current Situation -- 3. Understanding Markets and Customers -- 4. Segmenting, Targeting, and Positioning -- 5. Planning Direction, Objectives, and Marketing Support -- 6. Developing Product and Brand Strategy -- 7. Developing Channel and Logistics Strategy -- 8. Developing Pricing Strategy -- 9. Developing Marketing Communications and Influence Strategy -- 10. Planning Metrics and Implementation Control -- Index.For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.Always learning.MarketingPlanningHandbooks, manuals, etcMarketingPlanning658.802Wood Marian Burk1212895MiAaPQMiAaPQUtOrBLWBOOK9910153108203321The marketing plan handbook3411898UNINA