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[null,"1.","Record Nr.",null,"UNINA9910153108203321"]
[null,null,"Autore",null,"Wood Marian Burk"]
[null,null,"Titolo",null,"The marketing plan handbook / / Marian Burk Wood"]
[null,null,"Pubbl/distr/stampa",null,"Harlow, England : , : Pearson, , [2014]"]
[{"$nulls":4},"Â©2014"]
[null,null,"ISBN",null,"1-292-03490-4"]
[null,null,"Edizione",null,"[Fifth, International edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (214 pages) : illustrations"]
[null,null,"Collana",null,"Always learning"]
[null,null,"Disciplina",null,"658.802"]
[null,null,"Soggetti",null,"Marketing - Planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover -- Table of Contents -- 1. Marketing Planning: New Pace, New Possibilities -- 2. Analyzing the Current Situation -- 3. Understanding Markets and Customers -- 4. Segmenting, Targeting, and Positioning -- 5. Planning Direction, Objectives, and Marketing Support -- 6. Developing Product and Brand Strategy -- 7. Developing Channel and Logistics Strategy -- 8. Developing Pricing Strategy -- 9. Developing Marketing Communications and Influence Strategy -- 10. Planning Metrics and Implementation Control -- Index."]
[null,null,null,"Sommario/riassunto","For marketing courses that focus on creating a marketing plan.  A step-by-step guide to creating a customized marketing plan.   The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan."]