LEADER 02541oam 2200613 450 001 9910153108203321 005 20230803220227.0 010 $a1-292-03490-4 035 $a(CKB)2550000001126702 035 $a(SSID)ssj0001257109 035 $a(PQKBManifestationID)12562440 035 $a(PQKBTitleCode)TC0001257109 035 $a(PQKBWorkID)11275100 035 $a(PQKB)11517748 035 $a(MiAaPQ)EBC5173711 035 $a(MiAaPQ)EBC5175277 035 $a(MiAaPQ)EBC5833408 035 $a(MiAaPQ)EBC5139088 035 $a(MiAaPQ)EBC5483602 035 $a(MiAaPQ)EBC6400001 035 $a(Au-PeEL)EBL5139088 035 $a(CaONFJC)MIL527365 035 $a(OCoLC)1015882536 035 $a(EXLCZ)992550000001126702 100 $a20210428d2014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe marketing plan handbook /$fMarian Burk Wood 205 $aFifth, International edition. 210 1$aHarlow, England :$cPearson,$d[2014] 210 4$d©2014 215 $a1 online resource (214 pages) $cillustrations 225 1 $aAlways learning 300 $aIncludes index. 311 $a1-292-02167-5 311 $a1-299-96114-2 320 $aIncludes bibliographical references and index. 327 $aCover -- Table of Contents -- 1. Marketing Planning: New Pace, New Possibilities -- 2. Analyzing the Current Situation -- 3. Understanding Markets and Customers -- 4. Segmenting, Targeting, and Positioning -- 5. Planning Direction, Objectives, and Marketing Support -- 6. Developing Product and Brand Strategy -- 7. Developing Channel and Logistics Strategy -- 8. Developing Pricing Strategy -- 9. Developing Marketing Communications and Influence Strategy -- 10. Planning Metrics and Implementation Control -- Index. 330 $aFor marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. 410 0$aAlways learning. 606 $aMarketing$xPlanning$vHandbooks, manuals, etc 615 0$aMarketing$xPlanning 676 $a658.802 700 $aWood$b Marian Burk$01212895 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bUtOrBLW 906 $aBOOK 912 $a9910153108203321 996 $aThe marketing plan handbook$93411898 997 $aUNINA