A manager's guide to building a successful business [[electronic resource] /] / Gary Randazzo
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Randazzo Gary
|
| Titolo: |
A manager's guide to building a successful business [[electronic resource] /] / Gary Randazzo
|
| Pubblicazione: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (132 p.) |
| Disciplina: | 658.4012 |
| Soggetto topico: | Strategic planning |
| Management | |
| Marketing | |
| Soggetto non controllato: | planning |
| job performance | |
| standards of performance | |
| disruptive innovation | |
| market disruptions | |
| cash flow | |
| PERT | |
| pricing | |
| marketing promotions | |
| organizing | |
| financial controls | |
| motivating employees | |
| Note generali: | Part of: 2013 digital library. |
| Nota di bibliografia: | Includes bibliographical references (p. 113-114) and index. |
| Nota di contenuto: | Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. |
| Sommario/riassunto: | This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
| Titolo autorizzato: | A manager's guide to building a successful business |
| ISBN: | 1-299-22056-8 |
| 1-60649-651-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910786261903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
2013 digital library.
Entrepreneurship and small business management collection. . 1946-5661