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Record Nr. |
UNINA9910786261903321 |
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Autore |
Randazzo Gary |
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Titolo |
A manager's guide to building a successful business [[electronic resource] /] / Gary Randazzo |
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Pubbl/distr/stampa |
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[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2013 |
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ISBN |
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1-299-22056-8 |
1-60649-651-4 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (132 p.) |
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Collana |
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Entrepreneurship and small business management collection, , 1946-5661 |
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Disciplina |
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Soggetti |
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Strategic planning |
Management |
Marketing |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Part of: 2013 digital library. |
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Nota di bibliografia |
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Includes bibliographical references (p. 113-114) and index. |
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Nota di contenuto |
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Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index. |
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Sommario/riassunto |
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This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well. |
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