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035   $a(OCoLC)829459908
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035   $a(PQKBTitleCode)TC0000970157
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100   $a20130401d2013      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 12$aA manager's guide to building a successful business$b[electronic resource] /$fGary Randazzo
205   $a1st ed.
210   $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2013
215   $a1 online resource (132 p.)
225 1 $aEntrepreneurship and small business management collection,$x1946-5661
300   $aPart of: 2013 digital library.
311   $a1-60649-650-6 
320   $aIncludes bibliographical references (p. 113-114) and index.
327   $aIntroduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.
330 3 $aThis uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.
410  0$a2013 digital library.
410  0$aEntrepreneurship and small business management collection.$x1946-5661
606   $aStrategic planning
606   $aManagement
606   $aMarketing
610   $aplanning
610   $ajob performance
610   $astandards of performance
610   $adisruptive innovation
610   $amarket disruptions
610   $acash flow
610   $aPERT
610   $apricing
610   $amarketing promotions
610   $aorganizing
610   $afinancial controls
610   $amotivating employees
615  0$aStrategic planning.
615  0$aManagement.
615  0$aMarketing.
676   $a658.4012
700   $aRandazzo$b Gary$01504504
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910786261903321
996   $aA manager's guide to building a successful business$93733555
997   $aUNINA