03068nam 2200793 a 450 991078626190332120230125212110.01-299-22056-81-60649-651-4(CKB)2670000000336878(EBL)1132603(OCoLC)829459908(SSID)ssj0000970157(PQKBManifestationID)12424831(PQKBTitleCode)TC0000970157(PQKBWorkID)11020277(PQKB)10511860(OCoLC)834603561(CaBNVSL)swl00402240(MiAaPQ)EBC1132603(Au-PeEL)EBL1132603(CaPaEBR)ebr10678410(CaONFJC)MIL453306(EXLCZ)99267000000033687820130401d2013 fy 0engur|n|---|||||txtccrA manager's guide to building a successful business[electronic resource] /Gary Randazzo1st ed.[New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press20131 online resource (132 p.)Entrepreneurship and small business management collection,1946-5661Part of: 2013 digital library.1-60649-650-6 Includes bibliographical references (p. 113-114) and index.Introduction -- Part I. Management -- Planning -- Workforce -- Money -- Methods -- Directing -- Controls -- Part II. Marketing -- Products and services -- Promotion -- Pricing -- Place -- The successful business -- Notes -- References -- Index.This uses real market examples to demonstrate the effective use of management and marketing principles. The book also introduces programs developed over a 40-year career to help manage all aspects of a business and to develop and execute marketing strategies. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique management challenges as well.2013 digital library.Entrepreneurship and small business management collection.1946-5661Strategic planningManagementMarketingplanningjob performancestandards of performancedisruptive innovationmarket disruptionscash flowPERTpricingmarketing promotionsorganizingfinancial controlsmotivating employeesStrategic planning.Management.Marketing.658.4012Randazzo Gary1504504MiAaPQMiAaPQMiAaPQBOOK9910786261903321A manager's guide to building a successful business3733555UNINA