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Autore: | Baker Frank W |
Titolo: | Political campaigns and political advertising : a media literacy guide / / Frank W. Baker ; foreword by David Considine |
Pubblicazione: | Santa Barbara, Calif. : , : Greenwood Press, , c2009 |
New York : , : Bloomsbury Publishing (US), , 2024 | |
Descrizione fisica: | 1 online resource (xxvi, 196 p. ) : ill. ; |
Disciplina: | 324.70973 |
Soggetto topico: | Advertising, Political - United States |
Media literacy - United States | |
Political campaigns - United States | |
Soggetto geografico: | United States Politics and government 21st century |
Classificazione: | AP 17340 |
Note generali: | Includes index. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Foreword / David Considine -- Acknowledgments -- Timeline : a history of media and politics -- Introduction -- Media literacy : understanding the meaning behind the messages -- Propaganda and spin : the power of the image over the word -- The media experts -- Analyzing photographs -- And then there was radio -- Why television? -- Popular appeals and techniques of persuasion in political advertising -- Analyzing campaign events -- The role of new media and new technology tools -- Trying to fix the money problem in elections -- Glossary -- Resources -- Index. |
Titolo autorizzato: | Political campaigns and political advertising |
ISBN: | 979-84-00-69786-9 |
0-313-34755-7 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910792042703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |