Encyclopaedia of mass communication . Vol. I [[electronic resource] /] / edited by B.D. Usmani

• Pubblicazione: Mumbai [India], : Himalaya Books Pvt. Ltd., 2008
• Edizione: First edition.
• Descrizione fisica: 1 online resource (958 p.)
• Disciplina: 302.2
• Soggetto topico: Mass media; Communication
• Altri autori: UsmaniB. D
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references (p. [323]-335).
• Nota di contenuto: Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship ; Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography
• Sommario/riassunto: In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However
• Titolo autorizzato: Encyclopaedia of mass communication
• ISBN: 1-282-84885-2; 9786612848858; 93-5043-935-2; 600-00-2876-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910784906303321
• Lo trovi qui: Univ. Federico II