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Record Nr. |
UNINA9910784906303321 |
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Titolo |
Encyclopaedia of mass communication . Vol. I [[electronic resource] /] / edited by B.D. Usmani |
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Pubbl/distr/stampa |
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Mumbai [India], : Himalaya Books Pvt. Ltd., 2008 |
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ISBN |
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1-282-84885-2 |
9786612848858 |
93-5043-935-2 |
600-00-2876-8 |
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Edizione |
[First edition.] |
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Descrizione fisica |
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1 online resource (958 p.) |
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Collana |
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Encyclopaedia of mass communication |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. [323]-335). |
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Nota di contenuto |
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Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship |
Proprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography |
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Sommario/riassunto |
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In today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as |
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