03750nam 2200781 a 450 991078490630332120230721020105.01-282-84885-2978661284885893-5043-935-2600-00-2876-8(CKB)2670000000035626(EBL)588143(OCoLC)721193896(SSID)ssj0000672407(PQKBManifestationID)11415361(PQKBTitleCode)TC0000672407(PQKBWorkID)10635756(PQKB)10540756(SSID)ssj0000672402(PQKBManifestationID)11420623(PQKBTitleCode)TC0000672402(PQKBWorkID)10635516(PQKB)10736984(SSID)ssj0001419682(PQKBManifestationID)11796075(PQKBTitleCode)TC0001419682(PQKBWorkID)11397701(PQKB)11096941(SSID)ssj0000672393(PQKBManifestationID)11395832(PQKBTitleCode)TC0000672393(PQKBWorkID)10633833(PQKB)11552646(MiAaPQ)EBC588143(Au-PeEL)EBL588143(CaPaEBR)ebr10416381(EXLCZ)99267000000003562620110218d2008 uy 0engur|n|---|||||txtccrEncyclopaedia of mass communicationVol. I[electronic resource] /edited by B.D. UsmaniFirst edition.Mumbai [India] Himalaya Books Pvt. Ltd.20081 online resource (958 p.)Encyclopaedia of mass communicationDescription based upon print version of record.81-8488-118-5 Includes bibliographical references (p. [323]-335).Vol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of CensorshipProprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; BibliographyIn today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. HoweverMass mediaEncyclopediasCommunicationEncyclopediasMass mediaCommunication302.2Usmani B. D1516484MiAaPQMiAaPQMiAaPQBOOK9910784906303321Encyclopaedia of mass communication3752978UNINA