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100   $a20110218d2008      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aEncyclopaedia of mass communication$hVol. I$b[electronic resource] /$fedited by B.D. Usmani
205   $aFirst edition.
210   $aMumbai [India] $cHimalaya Books Pvt. Ltd.$d2008
215   $a1 online resource (958 p.)
225 0 $aEncyclopaedia of mass communication
300   $aDescription based upon print version of record.
311   $a81-8488-118-5 
320   $aIncludes bibliographical references (p. [323]-335).
327   $aVol 1 COVER; Contents; Introduction; Role of Media; Impact of Media; Significance of Media; Production of Newspaper; Press in India; Different Waves; Concept of Communication; Communication Methods; Basic Aspects of Communication; Basic Aspects of Information; Disciplined Media; Role of Law; Bibliography; Vol 2 COVER; Contents; Concept and Perception; Some Concepts; Various Theories; Fundamental Concerns; The Openings; Goals and Targets; Moral Factors; Ethical Values; Social Orientation; Political Orientation; Publicity Factors; Response of the Audience; People's Response; Role of Censorship
327   $aProprietors' RoleBibliography; Vol 3 COVER; Contents; The Framework; Scene in India; International Scene; Scene in West; Scene in Muslim World; Scene in Pakistan; Journey of Celluloid; Development of Photography; Printing Process; Bibliography
330   $aIn today`s global world, Mass Communication is a vital part of our life. Mass communication means a lot of people, talking on telephone, sending and receiving e-mail, writing and receiving letters. Interestingly, unit very recently the accepted meaning of the term; mass communication did not describe mass communication, as communication taking place on a mass scale. What was, and still is, more often termed as mass communication, is the communication that happens by means of movies, big daily newspapers and broadcasts-the creation and mass distribution of information and entertainment. However
606   $aMass media$vEncyclopedias
606   $aCommunication$vEncyclopedias
615  0$aMass media
615  0$aCommunication
676   $a302.2
701   $aUsmani$b B. D$01516484
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910784906303321
996   $aEncyclopaedia of mass communication$93752978
997   $aUNINA