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The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman



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Autore: Berman, Margo Visualizza persona
Titolo: The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman Visualizza cluster
Pubblicazione: New York : Routledge, 2016
Descrizione fisica: Pubblicazione in formato elettronico. – Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.
Disciplina: 659.111
Soggetto topico: Strategic planning
Advertising
Critical thinking
Sommario/riassunto: The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Titolo autorizzato: Blueprint for strategic advertising  Visualizza cluster
ISBN: 978-07-656-4657-6
978-13-17-21162-4
978-13-17-21161-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: SUN0107390
Lo trovi qui: Univ. Vanvitelli
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