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010   $a978-07-656-4657-6$d0.00
010   $a978-13-17-21162-4
010   $a978-13-17-21161-7
100   $a20170119d2016       |0engc50      ba
101   $aeng
102   $aUS
105   $a||||    |||||
200 1 $aThe *blueprint for strategic advertising$ehow critical thinking builds successful campaigns$fMargo Berman
210   $aNew York$cRoutledge$d2016
215   $aPubblicazione in formato elettronico. ? Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.
330   $aThe Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
606   $aStrategic planning$2EC$3SUNC032801
606   $aAdvertising$2EC$3SUNC032860
606   $aCritical thinking$2EC$3SUNC032861
620   $aUS$dNew York$3SUNL000011
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700  1$aBerman$b, Margo$3SUNV082904$0721081
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950   $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA$d03 CONS      e-book(1271550)                     $e03 BDE562                                   Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.
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996   $aBlueprint for strategic advertising$91412600
997   $aUNICAMPANIA

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