02606nam0 22003373i 450 SUN010739020170119031943.722978-07-656-4657-60.00978-13-17-21162-4978-13-17-21161-720170119d2016 |0engc50 baengUS|||| |||||The *blueprint for strategic advertisinghow critical thinking builds successful campaignsMargo BermanNew YorkRoutledge2016Pubblicazione in formato elettronico. – Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.Strategic planningECSUNC032801AdvertisingECSUNC032860Critical thinkingECSUNC032861USNew YorkSUNL000011659.11121Berman, MargoSUNV082904721081RoutledgeSUNV000388650ITSOL20181109RICASUN0107390UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03 CONS e-book(1271550) 03 BDE562 Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo.UFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106BDE562CONS e-book(1271550)paAccesso al full text attraverso riconoscimento indirizzo IP di Ateneo.Blueprint for strategic advertising1412600UNICAMPANIA