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[null,"1.","Record Nr.",null,"UNICAMPANIASUN0107390"]
[null,null,"Autore",null,"Berman, Margo"]
[null,null,"Titolo",null,"The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman"]
[null,null,"Pubbl/distr/stampa",null,"New York : Routledge, 2016"]
[null,null,"ISBN",null,"978-07-656-4657-6"]
[{"$nulls":4},"978-13-17-21162-4"]
[{"$nulls":4},"978-13-17-21161-7"]
[null,null,"Descrizione fisica",null,"Pubblicazione in formato elettronico. – Accesso al full text attraverso riconoscimento indirizzo IP di Ateneo."]
[null,null,"Disciplina",null,"659.111"]
[null,null,"Soggetti",null,"Strategic planning"]
[{"$nulls":4},"Advertising"]
[{"$nulls":4},"Critical thinking"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","The Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom."]
[null,"2.","Record Nr.",null,"UNISA996393528803316"]
[null,null,"Autore",null,"Owen John <1616-1683.>"]
[null,null,"Titolo",null,"Meditations and discourses on the glory of Christ, in his person, office, and grace [[electronic resource] ] : with the differences between faith and sight applied unto the use of them that believe / / by the late Reverend John Owen, D.D"]
[null,null,"Pubbl/distr/stampa",null,"London, : Printed by B.A. and are to be sold by most booksellers in London, 1691"]
[null,null,"Descrizione fisica",null,"[22], 200 p"]
[null,null,"Soggetti",null,"Sermons, English - 17th century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Imperfect; stained, cropped, and tightly bound, with loss of print. Pages beginning-p.35 from defective Huntington Library copy spliced at end."]
[{"$nulls":4},"Reproduction of original in the Harvard University Library."]
[null,null,null,"Sommario/riassunto","eebo-0062"]