Health risk communication [[electronic resource] /] / Marijke Lemal and Joav Merrick, editors

• Pubblicazione: Hauppauge, N.Y., : Nova Science Publishers, Inc., 2013
• Descrizione fisica: 1 online resource (190 p.)
• Disciplina: 362.1
• Soggetto topico: Health risk communication
• Altri autori: LemalMarijke MerrickJoav
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: section 1. Health risk communication -- section 2. Acknowledgments -- section 3. Index.
• Sommario/riassunto: " Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--
• Titolo autorizzato: Health risk communication
• ISBN: 1-62257-552-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910779628403321
• Lo trovi qui: Univ. Federico II
• Serie: Health and human development series.