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Record Nr. |
UNINA9910779628403321 |
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Titolo |
Health risk communication [[electronic resource] /] / Marijke Lemal and Joav Merrick, editors |
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Pubbl/distr/stampa |
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Hauppauge, N.Y., : Nova Science Publishers, Inc., 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (190 p.) |
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Collana |
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Health and human development |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Health risk communication |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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section 1. Health risk communication -- section 2. Acknowledgments -- section 3. Index. |
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Sommario/riassunto |
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" Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"-- |
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