02685nam 2200541 a 450 991077962840332120200520144314.01-62257-552-0(CKB)2550000001042672(EBL)3020480(SSID)ssj0001178309(PQKBManifestationID)12474265(PQKBTitleCode)TC0001178309(PQKBWorkID)11168595(PQKB)10383880(MiAaPQ)EBC3020480(Au-PeEL)EBL3020480(CaPaEBR)ebr10677544(OCoLC)839691239(EXLCZ)99255000000104267220120629d2013 uy 0engur|n|---|||||txtccrHealth risk communication[electronic resource] /Marijke Lemal and Joav Merrick, editorsHauppauge, N.Y. Nova Science Publishers, Inc.20131 online resource (190 p.)Health and human developmentDescription based upon print version of record.1-62257-544-X Includes bibliographical references and index.section 1. Health risk communication -- section 2. Acknowledgments -- section 3. Index." Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--Provided by publisher.Health and human development series.Health risk communicationHealth risk communication.362.1Lemal Marijke1488421Merrick Joav884058MiAaPQMiAaPQMiAaPQBOOK9910779628403321Health risk communication3708667UNINA