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100   $a20120629d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aHealth risk communication$b[electronic resource] /$fMarijke Lemal and Joav Merrick, editors
210   $aHauppauge, N.Y. $cNova Science Publishers, Inc.$d2013
215   $a1 online resource (190 p.)
225 1 $aHealth and human development
300   $aDescription based upon print version of record.
311   $a1-62257-544-X 
320   $aIncludes bibliographical references and index.
327   $asection 1. Health risk communication -- section 2. Acknowledgments -- section 3. Index.
330   $a" Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics"--$cProvided by publisher.
410  0$aHealth and human development series.
606   $aHealth risk communication
615  0$aHealth risk communication.
676   $a362.1
701   $aLemal$b Marijke$01488421
701   $aMerrick$b Joav$0884058
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910779628403321
996   $aHealth risk communication$93708667
997   $aUNINA