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[null,"1.","Record Nr.",null,"UNINA9910779628403321"]
[null,null,"Titolo",null,"Health risk communication [[electronic resource] /] / Marijke Lemal and Joav Merrick, editors"]
[null,null,"Pubbl/distr/stampa",null,"Hauppauge, N.Y., : Nova Science Publishers, Inc., 2013"]
[null,null,"ISBN",null,"1-62257-552-0"]
[null,null,"Descrizione fisica",null,"1 online resource (190 p.)"]
[null,null,"Collana",null,"Health and human development"]
[null,null,"Disciplina",null,"362.1"]
[null,null,"Soggetti",null,"Health risk communication"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"section 1. Health risk communication -- section 2. Acknowledgments -- section 3. Index."]
[null,null,null,"Sommario/riassunto","\" Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations ...) merely disseminating risk information and educating a lay and ignorant public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the publics understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics\"--"]