Digital tools for academic branding and self-promotion / / Marga Cabrera and Nuria Lloret, editors

• Pubblicazione: Hershey, Pennsylvania : , : IGI Global, , 2017; ©2017
• Descrizione fisica: PDFs (253 pages) : illustrations
• Disciplina: 378.1/2
• Soggetto topico: College teachers - Professional relationships; Digital communications; College teachers - Blogs; Branding (Marketing); Reputation
• Soggetto non controllato: Bibliometric indicators; Brand journalism; Geomarketing; Interpersonal communication; Micro-blogging; Netnography; Social media; Virtual communities
• Persona (resp. second.): CabreraMarga; Lloret RomeroNuria <1966->
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.
• Sommario/riassunto: "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
• Titolo autorizzato: Digital tools for academic branding and self-promotion
• ISBN: 9781522509189; 9781522509172
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910149369003321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in educational marketing, administration, and leadership.