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Autore: |
Derda Izabela
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Titolo: |
Advertising As a Creative Industry : Regime of Paradoxes
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Pubblicazione: | Milton : , : Taylor & Francis Group, , 2023 |
©2024 | |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (0 pages) |
Disciplina: | 659.1/042 |
Soggetto topico: | Advertising |
Creative ability in business | |
Cultural industries | |
Nota di contenuto: | Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
Sommario/riassunto: | At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. |
Titolo autorizzato: | Advertising As a Creative Industry ![]() |
ISBN: | 1-000-97042-6 |
1-00-326312-7 | |
1-000-97045-0 | |
1-003-26312-7 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910735088703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |