Advertising As a Creative Industry : Regime of Paradoxes
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| Autore: |
Derda Izabela
|
| Titolo: |
Advertising As a Creative Industry : Regime of Paradoxes
|
| Pubblicazione: | Milton : , : Taylor & Francis Group, , 2023 |
| ©2024 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (0 pages) |
| Disciplina: | 659.1/042 |
| Soggetto topico: | Advertising |
| Creative ability in business | |
| Cultural industries | |
| Nota di contenuto: | Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
| Sommario/riassunto: | At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. |
| Titolo autorizzato: | Advertising As a Creative Industry |
| ISBN: | 1-000-97042-6 |
| 1-00-326312-7 | |
| 1-000-97045-0 | |
| 1-003-26312-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910735088703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Research in the Creative and Cultural Industries Series