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100   $a20230825d2023      uy         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aAdvertising As a Creative Industry $eRegime of Paradoxes
205   $a1st ed.
210   $d2023
210  1$aMilton :$cTaylor & Francis Group,$d2023.
210  4$dİ2024.
215   $a1 online resource (0 pages)
225 1 $aRoutledge Research in the Creative and Cultural Industries Series
311 08$a1-03-220304-8 
311 08$a1-03-220301-3 
327   $aIntroduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes.
330   $aAt the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.
410  0$aRoutledge Research in the Creative and Cultural Industries Series
606   $aAdvertising
606   $aCreative ability in business
606   $aCultural industries
615  0$aAdvertising.
615  0$aCreative ability in business.
615  0$aCultural industries.
676   $a659.1/042
686   $aBUS002000$2bisacsh
700   $aDerda$b Izabela$01439523
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910735088703321
996   $aAdvertising As a Creative Industry$93601750
997   $aUNINA