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[null,"1.","Record Nr.",null,"UNINA9910735088703321"]
[null,null,"Autore",null,"Derda Izabela"]
[null,null,"Titolo",null,"Advertising As a Creative Industry : Regime of Paradoxes"]
[null,null,"Pubbl/distr/stampa",null,"2023"]
[{"$nulls":4},"Milton : , : Taylor & Francis Group, , 2023"]
[{"$nulls":4},"©2024"]
[null,null,"ISBN",null,"1-000-97042-6"]
[{"$nulls":4},"1-00-326312-7"]
[{"$nulls":4},"1-000-97045-0"]
[{"$nulls":4},"1-003-26312-7"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (0 pages)"]
[null,null,"Collana",null,"Routledge Research in the Creative and Cultural Industries Series"]
[null,null,"Classificazione",null,"BUS002000"]
[null,null,"Disciplina",null,"659.1/042"]
[null,null,"Soggetti",null,"Advertising"]
[{"$nulls":4},"Creative ability in business"]
[{"$nulls":4},"Cultural industries"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,"Nota di contenuto",null,"Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes."]
[null,null,null,"Sommario/riassunto","At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors."]