02115nam 22005773 450 991073508870332120241107095134.01-000-97042-61-00-326312-71-000-97045-01-003-26312-7(CKB)27646788300041(MiAaPQ)EBC7269824(Au-PeEL)EBL7269824(ODN)ODN0009987859(OCoLC)1395191140(EXLCZ)992764678830004120230825d2023 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvertising As a Creative Industry Regime of Paradoxes1st ed.2023Milton :Taylor & Francis Group,2023.©2024.1 online resource (0 pages)Routledge Research in the Creative and Cultural Industries Series1-03-220304-8 1-03-220301-3 Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes.At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.Routledge Research in the Creative and Cultural Industries SeriesAdvertisingCreative ability in businessCultural industriesAdvertising.Creative ability in business.Cultural industries.659.1/042BUS002000bisacshDerda Izabela1439523MiAaPQMiAaPQMiAaPQBOOK9910735088703321Advertising As a Creative Industry3601750UNINA