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Record Nr. |
UNINA9910735088703321 |
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Autore |
Derda Izabela |
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Titolo |
Advertising As a Creative Industry : Regime of Paradoxes |
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Pubbl/distr/stampa |
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2023 |
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Milton : , : Taylor & Francis Group, , 2023 |
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©2024 |
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ISBN |
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1-000-97042-6 |
1-00-326312-7 |
1-000-97045-0 |
1-003-26312-7 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (0 pages) |
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Collana |
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Routledge Research in the Creative and Cultural Industries Series |
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Classificazione |
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Disciplina |
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Soggetti |
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Advertising |
Creative ability in business |
Cultural industries |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di contenuto |
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Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
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Sommario/riassunto |
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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. |
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