Advances in business marketing and purchasing . Volume 16 Organizational culture, business-to-business relationships, and interfirm networks [[electronic resource] /] / edited by Arch G. Woodside
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| Titolo: |
Advances in business marketing and purchasing . Volume 16 Organizational culture, business-to-business relationships, and interfirm networks [[electronic resource] /] / edited by Arch G. Woodside
|
| Pubblicazione: | Bingley, UK, : Emerald, 2010 |
| Descrizione fisica: | 1 online resource (513 p.) |
| Disciplina: | 658.044 |
| Soggetto topico: | Business networks |
| Strategic alliances (Business) | |
| Interorganizational relations | |
| Corporate culture | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
WoodsideArch G
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Front cover; Advances in Business Marketing and Purchasing; Copyright page; Contents; List of Contributors; Editorial review board; Chapter 1. Introduction: Theory and practice of organizational culture, B2B relationships, and interfirm networks; Chapter 2. Discourses in organizational culture: Bank managers and employees perceived relationships and performance; Chapter 3. Modeling the structure of business-to-business relationships; Chapter 4. Understanding and modeling the dynamics of business-to-business relationships; Chapter 5. Structure and dynamics of business-to-business relationships |
| Chapter 6. Organizational innovation and outcomes in SMEsChapter 7. Anatomy of relationship significance: A critical realist exploration; Chapter 8. Markets-as-networks theory: a review; Chapter 9. Metatheories in research: positivism, postmodernism, and critical realism | |
| Sommario/riassunto: | "Organizational Culture, Business-to-Business Relationships, and Interfirm Networks" provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. |
| Titolo autorizzato: | Advances in business marketing and purchasing |
| ISBN: | 1-282-75298-7 |
| 9786612752988 | |
| 0-85724-306-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910460031003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Advances in business marketing & purchasing ; ; v. 16.