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Advertising and Consumer Psychology
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Case study research
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Consumer and industrial buying behavior
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Deep knowledge of B2B relationships within and across borders
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E-services adoption
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Field guide to case study research in business-to-business marketing and purchasing
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Making tough decisions well and badly
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Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes
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Organizational culture, business-to-business relationships, and interfirm networks
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Storytelling-case archetype decoding and assignment manual (SCADAM)
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Sustaining competitive advantage via business intelligence, knowledge management, and system dynamics
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Tourism behavior
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Tourism management
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Tourism sensemaking
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Visionary Pricing
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