Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos

• Autore: Tsiptsis Konstantinos
• Pubblicazione: Chichester, : Wiley, c2009
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (373 p.)
• Disciplina: 006.312; 658.8/1202856312
• Soggetto topico: Data mining; Customer relations - Management - Data processing
• Classificazione: QP 650
• Altri autori: ChorianopoulosAntonios
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX
• Sommario/riassunto: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
• Titolo autorizzato: Data mining techniques in CRM
• ISBN: 9786612491146; 9781119965459; 1119965454; 9781282491144; 1282491148; 9780470685815; 0470685816; 9780470685822; 0470685824
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910139498803321
• Lo trovi qui: Univ. Federico II