Branded conservatives : how the brand brought the right from the fringes to the center of American politics / / Kenneth M. Cosgrove [[electronic resource]]

• Autore: Cosgrove Kenneth M. <1963->
• Pubblicazione: New York, : P. Lang, c2007
• Descrizione fisica: 1 online resource (x, 364 p. )
• Disciplina: 320.520973/09045
• Soggetto topico: Conservatism - United States - History - 20th century; Conservatism - History - 20th century - United States; Law, Politics & Government; Human Rights
• Soggetto geografico: United States Politics and government 20th century
• Soggetto genere / forma: History
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.
• Titolo autorizzato: Branded conservatives
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910345119703321
• Lo trovi qui: Univ. Federico II