LEADER 02643oam 2200553 a 450 001 9910345119703321 005 20230828210827.0 035 $a(CKB)1000000000772722 035 $a(MH)010475500-8 035 $a(SSID)ssj0000448220 035 $a(PQKBManifestationID)12128555 035 $a(PQKBTitleCode)TC0000448220 035 $a(PQKBWorkID)10384238 035 $a(PQKB)10441867 035 $a(EXLCZ)991000000000772722 100 $a20061215d2007 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aBranded conservatives $ehow the brand brought the right from the fringes to the center of American politics /$fKenneth M. Cosgrove$b[electronic resource] 210 $aNew York $cP. Lang$dc2007 215 $a1 online resource (x, 364 p. ) 225 0 $aPolitics, media, and popular culture Branded conservatives 225 0$aPolitics, media & popular culture,$x1094-6225 ;$vv. 12 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8204-7465-7 320 $aIncludes bibliographical references and index. 327 $aA crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns. 606 $aConservatism$zUnited States$xHistory$y20th century 606 $aConservatism$xHistory$y20th century$zUnited States 606 $aLaw, Politics & Government$2HILCC 606 $aHuman Rights$2HILCC 607 $aUnited States$xPolitics and government$y20th century 608 $aHistory.$2fast 615 0$aConservatism$xHistory 615 0$aConservatism$xHistory 615 7$aLaw, Politics & Government 615 7$aHuman Rights 676 $a320.520973/09045 700 $aCosgrove$b Kenneth M.$f1963-$0920544 801 0$bDLC 801 1$bDLC 801 2$bDLC 906 $aBOOK 912 $a9910345119703321 996 $aBranded conservatives$92064656 997 $aUNINA 999 $aThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress