02643oam 2200553 a 450 991034511970332120230828210827.0(CKB)1000000000772722(MH)010475500-8(SSID)ssj0000448220(PQKBManifestationID)12128555(PQKBTitleCode)TC0000448220(PQKBWorkID)10384238(PQKB)10441867(EXLCZ)99100000000077272220061215d2007 uy 0engtxtccrBranded conservatives how the brand brought the right from the fringes to the center of American politics /Kenneth M. Cosgrove[electronic resource]New York P. Langc20071 online resource (x, 364 p. )Politics, media, and popular culture Branded conservatives Politics, media & popular culture,1094-6225 ;v. 12Bibliographic Level Mode of Issuance: Monograph0-8204-7465-7 Includes bibliographical references and index.A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns.ConservatismUnited StatesHistory20th centuryConservatismHistory20th centuryUnited StatesLaw, Politics & GovernmentHILCCHuman RightsHILCCUnited StatesPolitics and government20th centuryHistory.fastConservatismHistoryConservatismHistoryLaw, Politics & GovernmentHuman Rights320.520973/09045Cosgrove Kenneth M.1963-920544DLCDLCDLCBOOK9910345119703321Branded conservatives2064656UNINAThis Record contains information from the Harvard Library Bibliographic Dataset, which is provided by the Harvard Library under its Bibliographic Dataset Use Terms and includes data made available by, among others the Library of Congress