|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910345119703321 |
|
|
Autore |
Cosgrove Kenneth M. <1963-> |
|
|
Titolo |
Branded conservatives : how the brand brought the right from the fringes to the center of American politics / / Kenneth M. Cosgrove [[electronic resource]] |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : P. Lang, c2007 |
|
|
|
|
|
|
|
Descrizione fisica |
|
1 online resource (x, 364 p. ) |
|
|
|
|
|
|
Collana |
|
Politics, media, and popular culture Branded conservatives |
Politics, media & popular culture, , 1094-6225 ; ; v. 12 |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Conservatism - United States - History - 20th century |
Conservatism - History - 20th century - United States |
Law, Politics & Government |
Human Rights |
History |
United States Politics and government 20th century |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Bibliographic Level Mode of Issuance: Monograph |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns. |
|
|
|
|
|
|
|