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[null,"1.","Record Nr.",null,"UNINA9910345119703321"]
[null,null,"Autore",null,"Cosgrove Kenneth M. <1963->"]
[null,null,"Titolo",null,"Branded conservatives : how the brand brought the right from the fringes to the center of American politics / / Kenneth M. Cosgrove [[electronic resource]]"]
[null,null,"Pubbl/distr/stampa",null,"New York, : P. Lang, c2007"]
[null,null,"Descrizione fisica",null,"1 online resource (x, 364 p. )"]
[null,null,"Collana",null,"Politics, media, and popular culture  Branded conservatives"]
[{"$nulls":4},"Politics, media & popular culture, , 1094-6225 ; ; v. 12"]
[null,null,"Disciplina",null,"320.520973/09045"]
[null,null,"Soggetti",null,"Conservatism - United States - History - 20th century"]
[{"$nulls":4},"Law, Politics & Government"]
[{"$nulls":4},"Human Rights"]
[{"$nulls":4},"History"]
[{"$nulls":4},"United States Politics and government 20th century"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Re-elect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns."]