Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
The advantage : the 7 soft skills you need to stay one step ahead / / Emma-Sue Prince
| The advantage : the 7 soft skills you need to stay one step ahead / / Emma-Sue Prince |
| Autore | Prince Emma-Sue |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2013] |
| Descrizione fisica | 1 online resource (xiv, 240 pages) |
| Disciplina | 155.2/4 |
| Soggetto topico |
Adaptability (Psychology)
Critical thinking Empathy Resilience (Personality trait) |
| ISBN |
1-4479-2971-3
1-4479-2970-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the author -- Acknowledgements -- Foreword -- Introduction -- The world we are living in -- Adaptability -- Critical thinking -- Empathy -- Integrity -- Optimism -- Being proactive -- Resilience -- Notes -- Index. |
| Record Nr. | UNINA-9910154954403321 |
Prince Emma-Sue
|
||
| Harlow, England : , : Pearson, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising : strategy, creativity and media / / Chris Fill, Graham Hughes, Scott De Francesco
| Advertising : strategy, creativity and media / / Chris Fill, Graham Hughes, Scott De Francesco |
| Autore | Fill Chris |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2013 |
| Descrizione fisica | 1 online resource (417 pages) |
| Disciplina | 659.1072 |
| Collana | Always learning |
| Soggetto topico |
Advertising - Study and teaching
Mass media - Study and teaching |
| ISBN |
1-78764-066-3
0-273-76091-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Guided tour -- Preface -- Overview of the book -- Design features and presentation -- Support materials -- Acknowledgements -- Publisher's acknowledgements -- Chapter 1 An introduction to advertising -- Aims and learning objectives -- Minicase: Painting through insight -- Introduction -- Brief background and development of advertising -- ViewPoint 1.1 A glass and a half of chocolate advertising -- The significance and scope of the advertising industry -- The nature and role of advertising in society -- ViewPoint 1.2 Stroking the public good -- Definitions - what is advertising? -- Types of advertising -- ViewPoint 1.3 Bricking it with the BDA -- Advertising and communication -- Engagement and the role of advertising -- ViewPoint 1.4 Attracting new teachers through behavioural engagement -- Chapter summary -- Review questions -- Chapter references -- Chapter 2 OK, so is this the right meaning? -- Aims and learning objectives -- Minicase: Finding a Match.com -- Introduction -- The core model of communication -- ViewPoint 2.1 Understanding Chinese office coffee drinkers -- Factors that influence the communication process -- The influencer model of communication -- ViewPoint 2.2 Opinion leadership in action -- The interactional model of communication -- Other types of communication -- Source characteristics -- Establishing credibility -- ViewPoint 2.3 Smoking seeks credibility -- Cognitive processing -- Attitudes -- Using advertising to influence attitudes -- The elaboration likelihood model -- ViewPoint 2.4 Meerkats go peripheral -- Chapter summary -- Review questions -- Chapter references -- Chapter 3 Advertising: theories, concepts and frameworks -- Aims and learning objectives -- Minicase: Johnnie Walker keeps striding -- Introduction -- The use of information and emotion in advertising.
ViewPoint 3.1 An emotional recovery for Hovis -- Advertising models and concepts -- Eclectic models of advertising -- ViewPoint 3.2 Crown get people talking about paint -- The strong and weak theories of advertising -- Using advertising strategically -- ViewPoint 3.3 Sleeping with wolves . . . well, nearly -- The Institute of Practitioners in Advertising -- ViewPoint 3.4 Ring me for fame -- Chapter summary -- Review questions -- Chapter references -- Chapter 4 Advertising: strategies, planning and positioning -- Aims and learning objectives -- Minicase: Ulster Bank . . . ing on students -- Introduction -- What is strategy? -- Communications strategies -- Objectives and strategic development -- ViewPoint 4.1 Retailer aims to make customers' lives easier -- Advertising planning and frameworks -- ViewPoint 4.2 Pringles crunch into China -- ViewPoint 4.3 It's how they behave and what they look like -- Positioning -- ViewPoint 4.4 Adopting a safe position in Germany -- Chapter summary -- Review questions -- Chapter references -- Chapter 5 Creativity, content and appeals -- Aims and learning objectives -- Minicase: Creative repositioning needed by Volvo -- Introduction -- What is creativity? -- Creative roles and skills -- ViewPoint 5.1 Sir John Hegarty, a leading creative light -- The creative process -- Creative content -- ViewPoint 5.2 Creative ideas and original content key for brands -- Message appeals -- ViewPoint 5.3 Benetton returns to 'edgy' advertising -- Evaluating creativity -- ViewPoint 5.4 Winning at Cannes Creative Festival -- Chapter summary -- Review questions -- Chapter references -- Chapter 6 Brand communications: the role of advertising -- Aims and learning objectives -- Minicase: Diamonds, because she's worth it -- Introduction -- Brand definitions -- Types of branding -- ViewPoint 6.1 Coca-Cola means lifestyle . . . today. ViewPoint 6.2 Eddie Stobart delivers strong B2B branding -- Brand characteristics -- ViewPoint 6.3 Red Bull's exciting personality -- Brand associations -- The role of advertising and communications in branding -- ViewPoint 6.4 Virgin Atlantic do it up there - above the line -- ViewPoint 6.5 Building brands of steel with Tata -- ViewPoint 6.6 Around the line with Armenian brandy -- Brand equity -- Chapter summary -- Review questions -- Chapter references -- Chapter 7 The advertising industry -- Aims and learning objectives -- Minicase: Help is at hand: a new agency approach -- Introduction -- Agency structures and integration -- ViewPoint 7.1 Procter & Gamble's BAL agency model -- Advertising agency structures and types -- ViewPoint 7.2 DDB - some of the original 'Madmen' -- ViewPoint 7.3 Global communications at WPP and Dentsu -- Agency operations and roles -- Advertising agency selection -- Agency remuneration -- ViewPoint 7.4 Coca-Cola's recipe for agency compensation -- Advertising budgets -- ViewPoint 7.5 Who spends the most? -- Chapter summary -- Review questions -- Chapter references -- Chapter 8 Traditional media -- Aims and learning objectives -- Minicase: Flying in Finnair to Asia -- Introduction -- Print media -- Magazines -- Some strengths in using magazines in the media plan -- Some weaknesses in using magazines in the media plan -- ViewPoint 8.1 Arla seek to Integrate with a loyalty campaign -- Newspapers -- Newspaper advertising -- Some strengths in using newspapers in the media plan -- Some weaknesses in using newspapers in the media plan -- Electronic media -- Radio -- ViewPoint 8.2 Nike in China - branding sports -- Some strengths in using radio in the media plan -- Some weaknesses in using radio in the media plan -- Television -- Some strengths in using television in the media plan. Some weaknesses in using television in the media plan -- ViewPoint 8.3 Cable television - branding with Latino cool -- Out-of-home media -- Some strengths in using out-of-home in the media plan -- Some weaknesses in using out-of-home in the media plan -- Direct mail -- ViewPoint 8.4 Reaching Aussie teens about cyberbullying -- Some strengths in using direct mail in the media plan -- Some weaknesses in using direct mail in the media plan -- Alternative advertising media -- Chapter summary -- Review questions -- Chapter references -- Chapter 9 Digital media and emerging technologies -- Aims and learning objectives -- Minicase: Changing the country from the ground up -- Introduction -- Internet and online advertising -- Some strengths in using online in the media plan -- ViewPoint 9.1 A Singapore brand for the digital age -- Some weaknesses in using online in the media plan -- ViewPoint 9.2 Using paint to decorate a website -- Mobile marketing -- ViewPoint 9.3 Funding a worthy cause through mobile marketing -- Some strengths in using mobile telephony in the media plan -- Some weaknesses in using mobile telephony in the media plan -- ViewPoint 9.4 Promoting HD football packages via mobile advertising -- Social media marketing -- Some strengths in using social media in the media plan -- Some weaknesses in using social media in the media plan -- Gaming -- Some strengths in using gaming in the media plan -- Some weaknesses in using gaming in the media plan -- Supplementary digital advertising media -- Chapter summary -- Review questions -- Chapter references -- Chapter 10 Media planning -- Aims and learning objectives -- Minicase: A need to revisit supermarket TV -- Introduction -- How does media planning work? -- ViewPoint 10.1 The Apartheid Museum: media plan creates awareness through pop culture -- A short and recent evolution of media planning. The media plan -- ViewPoint 10.2 Engaging social media in Brazil -- Factors in determining media objectives and strategies -- Scheduling -- ViewPoint 10.3 Nutritious . . . and delicious -- Media buying -- ViewPoint 10.4 Planning media (internally) for two languages -- Chapter summary -- Review questions -- Chapter references -- Chapter 11 Measuring advertising efficiency and effectiveness -- Aims and learning objectives -- Minicase: Measuring the media -- Introduction -- Media audience research -- ViewPoint 11.1 Seeking lasting relationships through online media measurability -- Calculating the audience -- Print measurement -- ViewPoint 11.2 Rebating the holiday season -- Broadcast measurement -- Digital measurement -- Internet -- ViewPoint 11.3 The Marmarati - only extreme lovers need apply -- Social media measurement -- ViewPoint 11.4 Bringing International Women's Day to Twitter -- Buying the media -- Chapter summary -- Review questions -- Chapter references -- Chapter 12 Standards and responsibilities -- Aims and learning objectives -- Minicase: Saving the Indian tiger with Aircel -- Introduction -- Attitudes towards advertising -- Ethics and advertising -- Controls and regulations -- The Advertising Standards Authority (ASA) -- Codes of practice -- Complaints and sanctions -- ViewPoint 12.1 So what do consumers complain about? -- ViewPoint 12.2 Promoting responsible drinking -- Corporate social responsibility -- ViewPoint 12.3 Leading brands to inspire sustainability in the UK -- ViewPoint 12.4 Kenco forms alliance to establish CSR -- Chapter summary -- Review questions -- Chapter references -- Chapter 13 Contemporary issues in advertising -- Aims and learning objectives -- Minicase: Go on, be a hero and pay your TV licence fee: a Swedish case of Radiotjänst -- Introduction -- Why can't we integrate our brand communications?. ViewPoint 13.1 Morrisons do integrated growing. |
| Record Nr. | UNINA-9910150227903321 |
|
Fill Chris
|
||
| Harlow, England : , : Pearson, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising & IMC : principles & practice / / Sandra Moriarty, Nancy Mitchell, William Wells
| Advertising & IMC : principles & practice / / Sandra Moriarty, Nancy Mitchell, William Wells |
| Autore | Moriarty Sandra E (Sandra Ernst) |
| Edizione | [Tenth edition, global edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2015] |
| Descrizione fisica | 1 online resource (672 pages) : color illustrations, photographs |
| Disciplina | 659.1 |
| Collana | Always Learning |
| Soggetto topico | Advertising |
| ISBN |
1-292-01739-2
1-292-01995-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Contents -- Preface -- PART 1 Principle: Back to Basics -- 1. Advertising -- IT'S A WINNER: Old Spice: What It Takes to Be a Man -- What Is Advertising? -- What Are Advertising's Basic Functions? -- What Are the Key Components of Advertising? -- Common Types of Advertising -- Other Important Promotional Tools -- What Roles Does Advertising Perform? -- A MATTER OF PRACTICE: The Greatest Commercial Ever Made -- How Did Current Practices and Concepts Evolve? -- Eras and Ages -- The Advertising World -- Who Are the Key Players? -- A MATTER OF PRINCIPLE: Mad Men: The Inherent Drama of Advertising -- THE INSIDE STORY: Freelancing: Two Sides of the Coin -- Types of Agencies -- How Are Agency Jobs Organized? -- A DAY IN THE LIFE: The Day-to-Day Job in Content Management -- How Are Agencies Paid? -- How Is the Practice of Advertising Changing? -- Consumer in Charge -- Blurring Lines and Converging Media -- Accountability and Effectiveness -- Integrated Marketing Communication -- Looking Ahead -- IT'S A WRAP: Old Spice: The Smell of Success -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 2. Brand Communication -- IT'S A WINNER: McDonald's Love Story -- What Is Brand and Marketing Communication? -- Brand Communication's Role in Marketing -- Who Are the Key Players? -- What Are the Most Common Types of Markets? -- A DAY IN THE LIFE: A View from the Marcom Front Line -- How Does the Marketing Mix Send Messages? -- Added Value -- What Is Integrated Marketing Communication? -- What Is the Role of Communication in Branding? -- THE INSIDE STORY: A Passion for the Business -- How Does a Brand Acquire Meaning? -- How Does Brand Transformation Work? -- A MATTER OF PRINCIPLE: It's Pure and It Floats -- Brand Value and Brand Equity.
A PRINCIPLED PRACTICE: PAUSE FOR THE CAUSE: Boosting Brand Value with Cause Marketing -- Brand Communication in a Time of Change -- Brand Relationships -- Accountability -- Global Marketing -- Word-of-Mouth Marketing -- Looking Ahead -- IT'S A WRAP: Golden Arches, Golden Opportunity -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- Trace North America Case -- 3. Brand Communication and Society -- IT'S A WINNER: To Tell the truth® -- What Is the Social Impact of Brand Communication? -- What Are the Key Debates about Impact on Society? -- What Are the Key Debates and Issues about Brand Communication Practices? -- THE INSIDE STORY: Pepsi: Creating Culturally Relevant Programs -- A PRINCIPLED PRACTICE: Tribute to Ivan L. Preston: 1931-2011 -- Communicators' Ethical Responsibilities -- PRACTICAL TIPS: Brilliant or Offensive Advertising? -- Personal and Professional Ethics -- A MATTER OF PRACTICE: Advertising Gets No Respect! -- Why and How Is Brand Communication Regulated? -- Brand Communication's Legal Environment -- The Regulatory Environment -- The Impact of Regulation -- Media Review of Advertising -- Self-Regulation -- Looking Ahead -- IT'S A WRAP: The truth® Wins Out in the End -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- Hands-On Case -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- 4. How Brand Communication Works -- IT'S A WINNER: Anatomy of an Award-Winning Campaign for Chrysler -- How Does Brand Communication Work? -- The Mass Communication Foundation -- Adding Interaction to Brand Communication -- THE INSIDE STORY: What Went Wrong at Office Depot? -- Other Aspects of Communication -- What Are the Effects behind Effectiveness? -- What Are the Facets of Impact?. The Perception Facet: See/Hear -- A PRINCIPLED PRACTICE: Ice Cubes, Breasts, and Subliminal Ads -- The Emotion or Affect Facet: Feel -- The Cognition Facet:Think/Understand -- A MATTER OF PRINCIPLE: Thought vs. Feeling -- The Association Facet: Connect -- The Persuasion Facet: Believe -- The Behavior Facet: Act/Do -- A MATTER OF PRACTICE: May VW's Force Be with You -- The Power of Brand Communication -- Strong and Weak Effects -- Looking Ahead -- IT'S A WRAP: Finding Chrysler's Heart and Soul -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 5. Segmenting and Targeting the Audience -- IT'S A WINNER: Dove Audiences Redefine Beauty -- Starting the Conversation -- How Do Consumers Make Brand Decisions? -- Paths to a Brand Decision -- What Influences Consumer Decisions? -- Cultural Influences -- A MATTER OF PRINCIPLE: "There Are No Ugly Women, Only Lazy Ones": Why Dove's Real Beauty Campaign Flopped in Taiwan -- Social Influences -- THE INSIDE STORY: Scotts Brand Comes Alive as Scott -- Psychological Influences -- Influences on B2B Decision Making -- How Do We Segment Markets and Target Audiences? -- Segmentation Strategies -- Types of Segmentation -- Targetingthe Best Audience -- Profiling Markets and Target Audiences -- Targeting and Profiling Using Demographics -- A MATTER OF PRACTICE: Same-Sex Marriage: A Boon to the Economy? -- Targeting and Profiling Using Psychographics -- Sociodemographic Segments -- Targeting and Profiling Using Behavioral Patterns -- Seeking Seekers -- Looking Ahead -- IT'S A WRAP: The Beauty of a Campaign -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 6. Strategic Research -- IT'S A WINNER: Domino's Cooks Up a Recipe for Success. How Do You Get Insights into Consumer Behavior? -- What Are the Basic Types of Research? -- Basic Research Designs -- A Principled Practice: Does Advertising Make Smoking Cool? -- How Do We Use Research? -- Market Information -- Consumer Insight -- Media Information -- Message Development and Diagnostics -- Evaluation -- A MATTER OF PRINCIPLE: Finding Moments of Truth -- What Are the Most Common Research Methods? -- Ways of Contact: Quantitative Methods -- Ways of Contact:Qualitative Methods -- A MATTER OF PRACTICE: Online Marketing Research -- A Day in the life: A Stopwatch, Code Sheet, and Curiosity -- How Do You Choose a Research Method? -- Research Trends and Challenges -- Sampling Challenges -- Global Issues -- IMC Research Challenges -- Looking Ahead -- IT'S A WRAP: Domino's Gets Its Slice of the (Pizza) Pie -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 7. Strategic Planning -- IT'S A WINNER: Re-telling a Tale -- What Is Strategic Planning? -- The Business Plan -- The Marketing Plan -- A PRINCIPLED PRACTICE: "Just Give Me My One Vice" -- A MATTER OF PRACTICE: "My SPAR": Letting Our Customers Lead -- The Brand Communication/IMC Plan -- Plans for Marketing Communication Functions -- Key Strategic Decisions -- The Communication Objectives -- The Target Audience -- Brand Identity Strategy -- THE INSIDE STORY: Mistake #1: Drinking and Driving Drunk -- Brand Positioning Strategy -- Consumer Insight and Account Planning -- A MATTER OF PRINCIPLE: The 7-Up Uncola Story: A Classic in Repositioning -- Account Planning -- The Consumer Insight Process -- The Creative Brief -- Looking Ahead -- IT'S A WRAP: Re-telling a Tale -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- Hands-On Case. PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- 8. The Creative Side -- IT'S A WINNER: A Tale of Brotherly Love and Sharp Thinking -- Science and Art? -- Who Are the Key Players? -- What Is the Role of Creativity? -- A DAY IN THE LIFE: Tweets from the Front Line -- The Creative Brief -- Message Strategies -- Which Strategic Approach to Use? -- A MATTER OF PRINCIPLE: Six Message Strategies in Six Minutes -- Strategic Formats -- Matching Messages to Objectives -- Creative Thinking: So How Do You Do It? -- Big Ideas -- PRACTICAL TIPS: Checklist for Killer Ads -- The ROI of Creativity -- The Creative Leap -- Dialing Up Your Creativity -- The Creative Process: How to Get an Idea -- Brainstorming -- Managing Creative Strategies -- Extension: An Idea with Legs -- Adaptation: Taking an Idea Global -- Evaluation: The Go/No-Go Decision -- Looking Ahead -- IT'S A WRAP: Creating Ideas That Stick -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 9. Promotional Writing -- IT'S A WINNER: Wildlife Blaze Trails for Frontier -- The Writer's Role in Brand Communication -- The Language of Brand Communication -- Writing Styles -- Strategy and Legal Imperatives -- Types of Brand Communication Writing -- The Ad Copywriter -- PRACTICAL TIPS: So You Think You Want to Create a Funny Ad? -- Public Relations Writing -- Direct-Response Writing -- Writing for Various Media -- Basics of Writing for Print Media -- A MATTER OF PRINCIPLE: The Principle of Truth -- Radio Messages and How to Write Them -- Television Messages and How to Write Them -- A MATTER OF PRACTICE: How the Emotional Pivot Works in a Story -- A DAY IN THE LIFE: A Copywriter's View of Television Production -- The Internet and How to Write for It -- Copywriting Challenges -- Writing for a Global Brand. Looking Ahead. |
| Record Nr. | UNINA-9910151591503321 |
|
Moriarty Sandra E (Sandra Ernst)
|
||
| Boston : , : Pearson, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Aerodynamics for engineers / / John J. Bertin and Russell M. Cummings ; international edition contributions by P. Venkata Reddy
| Aerodynamics for engineers / / John J. Bertin and Russell M. Cummings ; international edition contributions by P. Venkata Reddy |
| Autore | Bertin John J. <1938-> |
| Edizione | [Sixth edition, International edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2014] |
| Descrizione fisica | 1 online resource (832 pages) : illustrations, photographs, tables |
| Disciplina | 629.1323 |
| Collana | Always learning |
| Soggetto topico | Aerodynamics |
| ISBN | 0-273-79352-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Aerodynamics for Engineers -- Contents -- Preface -- Why Study Aerodynamics? -- Aerodynamics and the Energy-Maneuverability Technique -- Solving for the Aerothermodynamic Parameters -- Description of an Airplane -- Summary -- Problems -- References -- Fundamentals of Fluid Mechanics -- Introduction to Fluid Dynamics -- Conservation of Mass -- Conservation of Linear Momentum -- Applications to Constant-Property Flows -- Reynolds Number and Mach Number as Similarity Parameters -- Concept of the Boundary Layer -- Conservation of Energy -- First Law of Thermodynamics -- Derivation of the Energy Equation -- Summary -- Problems -- References -- Dynamics of an Incompressible, Inviscid Flow Field -- Inviscid Flows -- Bernoulli's Equation -- Use of Bernoulli's Equation to Determine Airspeed -- The Pressure Coefficient -- Circulation -- Irrotational Flow -- Kelvin's Theorem -- Incompressible, Irrotational Flow and the Velocity Potential -- Stream Function in a Two-Dimensional, Incompressible Flow -- Relation between Streamlines and Equipotential Lines -- Superposition of Flows -- Elementary Flows -- Adding Elementary Flows to Describe Flow Around a Cylinder -- Lift and Drag Coefficients as Dimensionless Flow-Field Parameters -- Flow Around a Cylinder with Circulation -- Source Density Distribution on the Body Surface -- Incompressible, Axisymmetric Flow -- Summary -- Problems -- References -- Viscous Boundary Layers -- Equations Governing the Boundary Layer for a Steady, Two-dimensional, Incompressible Flow -- Boundary Conditions -- Incompressible, Laminar Boundary Layer -- Boundary-Layer Transition -- Incompressible, Turbulent Boundary Layer -- Eddy Viscosity and Mixing Length Concepts -- Integral Equations for a Flat-Plate Boundary Layer -- Thermal Boundary Layer for Constant-Property Flows -- Summary -- Problems -- References.
Characteristic Parameters for Airfoil and Wing Aerodynamics -- Characterization of Aerodynamic Forces and Moments -- Airfoil Geometry Parameters -- Wing-Geometry Parameters -- Aerodynamic Force and Moment Coefficients -- Wings of Finite Span -- Problems -- References -- Incompressible Flows Around Airfoils of Infinite Span -- General Comments -- Circulation and the Generation of Lift -- General Thin-Airfoil Theory -- Thin, Flat-Plate Airfoil (Symmetric Airfoil) -- Thin, Cambered Airfoil -- Laminar-Flow Airfoils -- High-Lift Airfoil Sections -- Multielement Airfoil Sections for Generating High Lift -- High-Lift Military Airfoils -- Summary -- Problems -- References -- Incompressible Flow About Wings of Finite Span -- General Comments -- Vortex System -- Lifting-Line Theory for Unswept Wings -- Panel Methods -- Vortex Lattice Method -- Factors Affecting Drag Due-to-Lift at Subsonic Speeds -- Delta Wings -- Leading-Edge Extensions -- Asymmetric Loads on the Fuselage at High Angles of Attack -- Flow Fields for Aircraft at High Angles of Attack -- Unmanned Air Vehicle Wings -- Summary -- Problems -- References -- Dynamics of a Compressible Flow Field -- Thermodynamic Concepts -- Adiabatic Flow in a Variable-Area Streamtube -- Isentropic Flow in a Variable-Area Streamtube -- Converging-diverging Nozzles -- Characteristic Equations and Prandtl-Meyer Flows -- Shock Waves -- Viscous Boundary Layer -- Shock-Wave/Boundary-Layer Interactions -- Shock/Shock Interactions -- The Role of Experiments for Generating Information Defining the Flow Field -- Comments About the Scaling/Correction Process(es) for Relatively Clean Cruise Configurations -- Summary -- Problems -- References -- Compressible, Subsonic Flows and Transonic Flows -- Compressible, Subsonic Flow -- Transonic Flow Past Unswept Airfoils -- Wave Drag Reduction by Design. Swept Wings at Transonic Speeds -- Transonic Aircraft -- Summary -- Problems -- References -- Two-Dimensional, Supersonic Flows Around Thin Airfoils -- Linear Theory -- Second-Order Theory (Busemann's Theory) -- Shock-Expansion Technique -- Summary -- Problems -- References -- Supersonic Flows Over Wings and Airplane Configurations -- General Remarks About Lift and Drag -- General Remarks About Supersonic Wings -- Governing Equation and Boundary Conditions -- Consequences of Linearity -- Solution Methods -- Conical-Flow Method -- Singularity-Distribution Method -- Design Considerations for Supersonic Aircraft -- Some Comments About the Design of the SST and of the HSCT -- Slender Body Theory -- Base Drag -- Aerodynamic Interaction -- Aerodynamic Analysis for Complete Configurations in a Supersonic Free Stream -- Summary -- Problems -- References -- Hypersonic Flows -- The Five Distinguishing Characteristics -- Newtonian Flow Model -- Stagnation Region Flow-Field Properties -- Modified Newtonian Flow -- High L/D Hypersonic Configurations-Waveriders -- Aerodynamic Heating -- A Hypersonic Cruiser for the Twenty-First Century? -- Importance of Interrelating CFD, Ground-Test Data, and Flight-Test Data -- Boundary-Layer-Transition Methodology -- Summary -- Problems -- References -- Aerodynamic Design Considerations -- High-Lift Configurations -- Circulation Control Wing -- Design Considerations for Tactical Military Aircraft -- Drag Reduction -- Development of an Airframe Modification to Improve the Mission Effectiveness of an Existing Airplane -- Considerations for Wing/Canard, Wing/Tail, and Tailless Configurations -- Comments on the F-15 Design -- The Design of the F-22 -- The Design of the F-35 -- Summary -- Problems -- References -- Tools for Defining the Aerodynamic Environment -- Computational Tools -- Establishing the Credibility of CFD Simulations. Ground-Based Test Programs -- Flight-Test Programs -- Integration of Experimental and Computational Tools: The Aerodynamic Design Philosophy -- Summary -- References -- Appendix A The Equations of Motion Written in Conservation Form -- Appendix B A Collection of Often Used Tables -- Answers to Selected Problems -- Index -- Credits. |
| Record Nr. | UNINA-9910151656103321 |
|
Bertin John J. <1938->
|
||
| Boston : , : Pearson, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agendas, alternatives, and public policies / / John W. Kingdon
| Agendas, alternatives, and public policies / / John W. Kingdon |
| Autore | Kingdon John W. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (ii, 235 pages) : illustrations |
| Disciplina | 320.973 |
| Collana | Always learning |
| Soggetto topico | Political planning - United States - Decision making - History - 20th century |
| ISBN |
9781292053875
1292053879 9781292039206 1292039205 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. How does an idea's time come? -- Chapter 2. Participants on the inside of government -- Chapter 3. Outside of government, but not just looking in -- Chapter 4. Processes: origins, rationality, incrementalism, and garbage cans -- Chapter 5. Problems -- Chapter 6. The policy primeval soup -- Chapter 7. The political stream -- Chapter 8. The policy window, and joining the streams -- Chapter 9. Wrapping things up -- Chapter 10. Some further reflections. |
| Record Nr. | UNINA-9910153071603321 |
|
Kingdon John W.
|
||
| Harlow, England : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agile software development principles, patterns, and practices / / Robert C. Martin
| Agile software development principles, patterns, and practices / / Robert C. Martin |
| Autore | Martin Robert C. |
| Edizione | [First edition, Pearson New International edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (531 pages) : illustrations |
| Disciplina | 005.1 |
| Collana | Always Learning |
| Soggetto topico | Computer software - Development |
| ISBN | 1-292-03836-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Table of Contents -- Section 1. Agile Development -- Chapter 1. Agile Practices -- Chapter 2. Overview of Extreme Programming -- Chapter 3. Planning -- Chapter 4. Testing -- Chapter 5. Refactoring -- Chapter 6. A Programming Episode -- Section 2. Agile Design -- Chapter 7. What Is Agile Design? -- Chapter 8. SRP: The Single-Responsibility Principle -- Chapter 9. OCP: The Open-Closed Principle -- Chapter 10. LSP: The Liskov Substitution Principle -- Chapter 11. DIP: The Dependency-Inversion Principle -- Chapter 12. ISP: The Interface-Segregation Principle -- Section 3. The Payroll Case Study -- Chapter 13. Command and Active Object -- Chapter 14. Template Method & -- Strategy: Inheritance vs. Delegation -- Chapter 15. Facade and Mediator -- Chapter 16. Singleton and Monostate -- Chapter 17. Null Object -- Chapter 18. The Payroll Case Study: Iteration One Begins -- Chapter 19. The Payroll Case Study: Implementation -- Section 4. Packaging the Payroll System -- Chapter 20. Principles of Package Design -- Chapter 21. Factory -- Chapter 22. The Payroll Case Study (Part 2) -- Section 5. The Weather Station Case Study -- Chapter 23. Composite -- Chapter 24. Observer-Backing into a Pattern -- Chapter 25. Abstract Server, Adapter, and Bridge -- Chapter 26. Proxy and Stairway to Heaven: Managing Third Party APIs -- Chapter 27. Case Study: Weather Station -- Section 6. The ETS Case Study -- Chapter 28. Visitor -- Chapter 29. State -- Chapter 30. The ETS Framework -- Appendix A: UML Notation I: The CGI Example -- Appendix B: UML Notation II: The Statmux -- Appendix C: A Satire of Two Companies -- Index. |
| Record Nr. | UNINA-9910153115203321 |
|
Martin Robert C.
|
||
| Harlow, England : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agricultural economics / / H. Evan Drummond, John W. Goodwin
| Agricultural economics / / H. Evan Drummond, John W. Goodwin |
| Autore | Drummond H. Evan (Harold Evan), <1943-> |
| Edizione | [Third, Pearson new international edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (433 pages) : illustrations |
| Disciplina | 338.1 |
| Collana | Pearson custom library |
| Soggetto topico | Agriculture - Economic aspects |
| ISBN | 1-292-05270-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Table of Contents -- Glossary -- 1. The Food Industry -- 2. Introduction to Agricultural Economics -- 3. Introduction to Market Price Determination -- 4. The Firm as a Production Unit -- 5. Costs and Optimal Output Levels -- 6. Supply, Market Adjustments, and Input Demand -- 7. Imperfect Competition and Government Regulation -- 8. The Concept of Elasticity -- 9. The Theory of Consumer Behavior -- 10. Money and Financial Intermediaries -- 11. The Circular Flow of Income -- 12. Monetary Policy -- 13. Fiscal Policy -- 14. International Trade -- 15. Agricultural Policy -- 16. Food Marketing: From Stable to Table -- 17. Futures Markets -- 18. Financial Markets -- 19. Investment Analysis -- 20. Farm Service Sector -- 21. The Economics of Market Failure -- 22. The Malthusian Dilemma -- 23. Economic Development and Food -- Index. |
| Record Nr. | UNINA-9910153093603321 |
|
Drummond H. Evan (Harold Evan), <1943->
|
||
| Harlow, England : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
AI : Prentice Hall series in artificial intelligence
| AI : Prentice Hall series in artificial intelligence |
| Pubbl/distr/stampa | Boston [etc.] : Pearson |
| Formato | Materiale a stampa |
| Livello bibliografico | Collezione |
| Lingua di pubblicazione | und |
| Record Nr. | UNISOB-SOBE00057670 |
| Boston [etc.] : Pearson | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Suor Orsola Benincasa | ||
| ||
AI : Pearson series in artificial intelligence
| AI : Pearson series in artificial intelligence |
| Pubbl/distr/stampa | Harlow, : Pearson |
| Formato | Materiale a stampa |
| Livello bibliografico | Collezione |
| Lingua di pubblicazione | und |
| Record Nr. | UNICAMPANIA-VAN0262323 |
| Harlow, : Pearson | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
AI : Pearson series in artificial intelligence
| AI : Pearson series in artificial intelligence |
| Pubbl/distr/stampa | Harlow, : Pearson |
| Formato | Materiale a stampa |
| Livello bibliografico | Collezione |
| Lingua di pubblicazione | und |
| Record Nr. | UNICAMPANIA-VAN00262323 |
| Harlow, : Pearson | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
Pubbl/distr/stampa
-
Pearson
(2638)
- Paravia (11)
- Prentice Hall (11)
- Addison-Wesley (8)
- Addison Wesley (7)