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Biblioteca

MARC Lista (tabellare)
Action research : a guide for the teacher researcher / / Geoffrey E. Mills
Action research : a guide for the teacher researcher / / Geoffrey E. Mills
Autore Mills Geoffrey E.
Edizione [1st ed.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2014
Descrizione fisica 1 online resource (217 pages) : illustrations
Disciplina 370.72
Collana Always learning
Soggetto topico Action research in education - United States
Teaching - United States
ISBN 0-273-78139-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- List of case studies -- Preface -- Acknowledgements -- Phase 1 Finding a focus -- 1 What is action research? -- Professional practice -- Defining action research -- How action research is different from traditional educational research -- When action research is most effective -- Developing understanding of action research -- Action research's historical and theoretical foundations -- Why educators engage in action research -- More perspectives on action research -- Further reading -- 2 Ethics -- Professional practice -- Ethical action at the heart of action research -- BERA ethical guidelines -- Action research and the law -- The Criminal Records Bureau: working with young children and vulnerable adults -- Practical ethical considerations -- Developing understanding of the ethics of action research -- Further exploration of ethics for the action researcher -- The significance of values -- When teaching becomes action research -- Some of the ethical policies and procedures to be found in higher education -- Further reading -- 3 Collaboration -- Professional practice -- The nature of collaboration -- Collaboration with learners -- Collaboration with colleagues -- Collaboration with individuals in other institutions -- Developing understanding of collaboration -- Teacher culture and the critical friend -- Collaboration and contrived collegiality -- Can true collaboration be initiated? -- Collaborative networks -- Further reading -- 4 Finding a focus -- Professional practice -- Identifying an area of focus through observation, questioning and reconnaissance -- Developing aims -- Finding literature -- Developing an action research plan -- Developing understanding of the focus -- Positionality -- Reviewing literature -- Critically evaluating sources -- Further reading -- Phase 2 Clarifying the focus -- 5 Data collection techniques.
Professional practice -- Triangulation -- Qualitative data generated by teaching and opportunities provided by our institutions -- Quantitative data generated by teaching and opportunities provided by our institutions -- Developing understanding of data collection techniques -- How collecting data for action research can enhance our teaching -- More qualitative data collection techniques -- Electronic data collection methods -- Key informants -- Further reading -- 6 Data collection considerations: reliability, validity and generalisability -- Professional practice -- Reliability -- Validity -- Trustworthiness and understanding -- Guba's criteria -- Generalisability: an uncomfortable concept -- Developing understanding of data collection considerations -- Challenges at the heart of action research -- What can we learn from this case study? -- Critical perspectives on data collection concepts -- Further reading -- 7 Data analysis and interpretation -- Professional practice -- Ongoing analysis and reflection -- The role of analysis and interpretation -- Qualitative data organisation -- Qualitative data analysis techniques -- Analysing and interpreting quantitative data -- Developing understanding of data analysis and interpretation -- Data analysis in mixed-methods design -- Qualitative data interpretation techniques -- Questions to ask of this case study -- Analysing thin data -- Relating findings to literature -- Provisional and tentative reporting -- Further reading -- Phase 3 Implementation -- 8 Action planning and implementation -- Professional practice -- Developing action plans for implementation -- A case study example -- Levels of action planning -- Characteristics of action planning -- Developing understanding of action planning and implementation -- Resistance to change -- Reluctance to interfere with others' professional practices.
Difficult truths -- Finding a forum to share what we have learned -- Time and action research -- Power and authority relationships -- Top-down and bottom-up strategies -- The potential to be a change agent -- Hidden agendas -- Optimism as a critical resource -- Further reading -- Phase 4 Evaluation and dissemination -- 9 Evaluating action research -- Professional practice -- Who evaluates? -- What purposes? -- Before we begin -- Evaluating the action research cycle -- Developing understanding of evaluation -- Purposes of evaluation -- What now? -- Further reading -- 10 Disseminating action research -- Professional practice -- Why we disseminate -- Strategies for oral dissemination -- Benefits of oral dissemination -- Strategies for writing for a wider audience -- Developing understanding of dissemination -- Dissemination and diffusion -- Understanding our stories -- Seeking feedback -- Further reading -- Appendix 1 Elizabeth McPolin -- Appendix 2 Ross Oxby -- Glossary.
Record Nr. UNINA-9910150210003321
Mills Geoffrey E.  
Harlow, England : , : Pearson, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Ad uso e consumo : il marketing esperienziale per il manager / Michela Addis
Ad uso e consumo : il marketing esperienziale per il manager / Michela Addis
Autore ADDIS, Michela
Pubbl/distr/stampa Milano : Pearson, 2007
Descrizione fisica XIV, 287 p. ; 24 cm
Disciplina 658.8(Gestione della distribuzione (marketing))
Soggetto topico Marketing
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISA-990005549220203316
ADDIS, Michela  
Milano : Pearson, 2007
Materiale a stampa
Lo trovi qui: Univ. di Salerno
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Adaptive filter theory / / Simon Haykin ; international edition contributions by Telagarapu Prabhakar
Adaptive filter theory / / Simon Haykin ; international edition contributions by Telagarapu Prabhakar
Autore Haykin Simon S. <1931->
Edizione [Fifth edition, International edition.]
Pubbl/distr/stampa Upper Saddle River : , : Pearson, , [2014]
Descrizione fisica 1 online resource (912 pages) : illustrations (some color)
Disciplina 621.3815324
Collana Always learning
Soggetto topico Adaptive filters
ISBN 0-273-77572-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title -- Contents -- Preface -- Acknowledgments -- Background and Preview -- 1. The Filtering Problem -- 2. Linear Optimum Filters -- 3. Adaptive Filters -- 4. Linear Filter Structures -- 5. Approaches to the Development of Linear Adaptive Filters -- 6. Adaptive Beamforming -- 7. Four Classes of Applications -- 8. Historical Notes -- Chapter 1 Stochastic Processes and Models -- 1.1 Partial Characterization of a Discrete-Time Stochastic Process -- 1.2 Mean Ergodic Theorem -- 1.3 Correlation Matrix -- 1.4 Correlation Matrix of Sine Wave Plus Noise -- 1.5 Stochastic Models -- 1.6 Wold Decomposition -- 1.7 Asymptotic Stationarity of an Autoregressive Process -- 1.8 Yule-Walker Equations -- 1.9 Computer Experiment: Autoregressive Process of Order Two -- 1.10 Selecting the Model Order -- 1.11 Complex Gaussian Proceses -- 1.12 Power Spectral Density -- 1.13 Propert ies of Power Spectral Density -- 1.14 Transmission of a Stationary Process Through a Linear Filter -- 1.15 Cramér Spectral Representation for a Stationary Process -- 1.16 Power Spectrum Estimation -- 1.17 Other Statistical Characteristics of a Stochastic Process -- 1.18 Polyspectra -- 1.19 Spectral-Correlation Density -- 1.20 Summary and Discussion -- Problems -- Chapter 2 Wiener Filters -- 2.1 Linear Optimum Filtering: Statement of the Problem -- 2.2 Principle of Orthogonality -- 2.3 Minimum Mean-Square Error -- 2.4 Wiener-Hopf Equations -- 2.5 Error-Performance Surface -- 2.6 Multiple Linear Regression Model -- 2.7 Example -- 2.8 Linearly Constrained Minimum-Variance Filter -- 2.9 Generalized Sidelobe Cancellers -- 2.10 Summary and Discussion -- Problems -- Chapter 3 Linear Prediction -- 3.1 Forward Linear Prediction -- 3.2 Backward Linear Prediction -- 3.3 Levinson-Durbin Algorithm -- 3.4 Properties of Prediction-Error Filters -- 3.5 Schur-Cohn Test.
3.6 Autoregressive Modeling of a Stationary Stochastic Process -- 3.7 Cholesky Factorization -- 3.8 Lattice Predictors -- 3.9 All-Pole, All-Pass Lattice Filter -- 3.10 Joint-Process Estimation -- 3.11 Predictive Modeling of Speech -- 3.12 Summary and Discussion -- Problems -- Chapter 4 Method of Steepest Descent -- 4.1 Basic Idea of the Steepest-Descent Algorithm -- 4.2 The Steepest-Descent Algorithm Applied to the Wiener Filter -- 4.3 Stability of the Steepest-Descent Algorithm -- 4.4 Example -- 4.5 The Steepest-Descent Algorithm Viewed as a Deterministic Search Method -- 4.6 Virtue and Limitation of the Steepest-Descent Algorithm -- 4.7 Summary and Discussion -- Problems -- Chapter 5 Method of Stochastic Gradient Descent -- 5.1 Principles of Stochastic Gradient Descent -- 5.2 Application 1: Least-Mean-Square (LMS) Algorithm -- 5.3 Application 2: Gradient-Adaptive Lattice Filtering Algorithm -- 5.4 Other Applications of Stochastic Gradient Descent -- 5.5 Summary and Discussion -- Problems -- Chapter 6 The Least-Mean-Square (LMS) Algorithm -- 6.1 Signal-Flow Graph -- 6.2 Optimality Considerations -- 6.3 Applications -- 6.4 Statistical Learning Theory -- 6.5 Transient Behavior and Convergence Considerations -- 6.6 Efficiency -- 6.7 Computer Experiment on Adaptive Prediction -- 6.8 Computer Experiment on Adaptive Equalization -- 6.9 Computer Experiment on a Minimum-Variance Distortionless-Response Beamformer -- 6.10 Summary and Discussion -- Problems -- Chapter 7 Normalized Least-Mean-Square (LMS) Algorithm and Its Generalization -- 7.1 Normalized LMS Algorithm: The Solution to a Constrained Optimization Problem -- 7.2 Stability of the Normalized LMS Algorithm -- 7.3 Step-Size Control for Acoustic Echo Cancellation -- 7.4 Geometric Considerations Pertaining to the Convergence Process for Real-Valued Data -- 7.5 Affine Projection Adaptive Filters.
7.6 Summary and Discussion -- Problems -- Chapter 8 Block-Adaptive Filters -- 8.1 Block-Adaptive Filters: Basic Ideas -- 8.2 Fast Block LMS Algorithm -- 8.3 Unconstrained Frequency-Domain Adaptive Filters -- 8.4 Self-Orthogonalizing Adaptive Filters -- 8.5 Computer Experiment on Adaptive Equalization -- 8.6 Subband Adaptive Filters -- 8.7 Summary and Discussion -- Problems -- Chapter 9 Method of Least-Squares -- 9.1 Statement of the Linear Least-Squares Estimation Problem -- 9.2 Data Windowing -- 9.3 Principle of Orthogonality Revisited -- 9.4 Minimum Sum of Error Squares -- 9.5 Normal Equations and Linear Least-Squares Filters -- 9.6 Time-Average Correlation Matrix Φ -- 9.7 Reformulation of the Normal Equations in Terms of Data Matrices -- 9.8 Properties of Least-Squares Estimates -- 9.9 Minimum-Variance Distortionless Response (MVDR) Spectrum Estimation -- 9.10 Regularized MVDR Beamforming -- 9.11 Singular-Value Decomposition -- 9.12 Pseudoinverse -- 9.13 Interpretation of Singular Values and Singular Vectors -- 9.14 Minimum-Norm Solution to the Linear Least-Squares Problem -- 9.15 Normalized LMS Algorithm Viewed as the Minimum-Norm Solution to an Underdetermined Least-Squares Estimation Problem -- 9.16 Summary and Discussion -- Problems -- Chapter 10 The Recursive Least-Squares (RLS) Algorithm -- 10.1 Some Preliminaries -- 10.2 The Matrix Inversion Lemma -- 10.3 The Exponentially Weighted RLS Algorithm -- 10.4 Selection of the Regularization Parameter -- 10.5 Updated Recursion for the Sum of Weighted Error Squares -- 10.6 Example: Single-Weight Adaptive Noise Canceller -- 10.7 Statistical Learning Theory -- 10.8 Efficiency -- 10.9 Computer Experiment on Adaptive Equalization -- 10.10 Summary and Discussion -- Problems -- Chapter 11 Robustness -- 11.1 Robustness, Adaptation, and Disturbances.
11.2 Robustness: Preliminary Considerations Rooted in H∞ Optimization -- 11.3 Robustness of the LMS Algorithm -- 11.4 Robustness of the RLS Algorithm -- 11.5 Comparative Evaluations of the LMS and RLS Algorithms from the Perspective of Robustness -- 11.6 Risk-Sensitive Optimality -- 11.7 Trade-Offs Between Robustness and Efficiency -- 11.8 Summary and Discussion -- Problems -- Chapter 12 Finite-Precision Effects -- 12.1 Quantization Errors -- 12.2 Least-Mean-Square (LMS) Algorithm -- 12.3 Recursive Least-Squares (RLS) Algorithm -- 12.4 Summary and Discussion -- Problems -- Chapter 13 Adaptation in Nonstationary Environments -- 13.1 Causes and Consequences of Nonstationarity -- 13.2 The System Identification Problem -- 13.3 Degree of Nonstationarity -- 13.4 Criteria for Tracking Assessment -- 13.5 Tracking Performance of the LMS Algorithm -- 13.6 Tracking Performance of the RLS Algorithm -- 13.7 Comparison of the Tracking Performance of LMS and RLS Algorithms -- 13.8 Tuning of Adaptation Parameters -- 13.9 Incremental Delta-Bar-Delta (IDBD) Algorithm -- 13.10 Autostep Method -- 13.11 Computer Experiment: Mixture of Stationary and Nonstationary Environmental Data -- 13.12 Summary and Discussion -- Problems -- Chapter 14 Kalman Filters -- 14.1 Recursive Minimum Mean-Square Estimation for Scalar Random Variables -- 14.2 Statement of the Kalman Filtering Problem -- 14.3 The Innovations Process -- 14.4 Estimation of the State Using the Innovations Process -- 14.5 Filtering -- 14.6 Initial Conditions -- 14.7 Summary of the Kalman Filter -- 14.8 Optimality Criteria for Kalman Filtering -- 14.9 Kalman Filter as the Unifying Basis for RLS Algorithms -- 14.10 Covariance Filtering Algorithm -- 14.11 Information Filtering Algorithm -- 14.12 Summary and Discussion -- Problems -- Chapter 15 Square-Root Adaptive Filtering Algorithms.
15.1 Square-Root Kalman Filters -- 15.2 Building Square-Root Adaptive Filters on the Two Kalman Filter Variants -- 15.3 QRD-RLS Algorithm -- 15.4 Adaptive Beamforming -- 15.5 Inverse QRD-RLS Algorithm -- 15.6 Finite-Precision Effects -- 15.7 Summary and Discussion -- Problems -- Chapter 16 Order-Recursive Adaptive Filtering Algorithm -- 16.1 Order-Recursive Adaptive Filters Using Least-Squares Estimation: An Overview -- 16.2 Adaptive Forward Linear Prediction -- 16.3 Adaptive Backward Linear Prediction -- 16.4 Conversion Factor -- 16.5 Least-Squares Lattice (LSL) Predictor -- 16.6 Angle-Normalized Estimation Errors -- 16.7 First-Order State-Space Models for Lattice Filtering -- 16.8 QR-Decomposition-Based Least-Squares Lattice (QRD-LSL) Filters -- 16.9 Fundamental Properties of the QRD-LSL Filter -- 16.10 Computer Experiment on Adaptive Equalization -- 16.11 Recursive (LSL) Filters Using A Posteriori Estimation Errors -- 16.12 Recursive LSL Filters Using A Priori Estimation Errors with Error Feedback -- 16.13 Relation Between Recursive LSL and RLS Algorithms -- 16.14 Finite-Precision Effects -- 16.15 Summary and Discussion -- Problems -- Chapter 17 Blind Deconvolution -- 17.1 Overview of Blind Deconvolution -- 17.2 Channel Identifiability Using Cyclostationary Statistics -- 17.3 Subspace Decomposition for Fractionally Spaced Blind Identification -- 17.4 Bussgang Algorithm for Blind Equalization -- 17.5 Extension of the Bussgang Algorithm to Complex Baseband Channels -- 17.6 Special Cases of the Bussgang Algorithm -- 17.7 Fractionally Spaced Bussgang Equalizers -- 17.8 Estimation of Unknown Probability Distribution Function of Signal Source -- 17.9 Summary and Discussion -- Problems -- Epilogue -- 1. Robustness, Efficiency, and Complexity -- 2. Kernel-Based Nonlinear Adaptive Filtering -- Appendix A Theory of Complex Variables.
A.1 Cauchy-Riemann Equations.
Record Nr. UNINA-9910150209303321
Haykin Simon S. <1931->  
Upper Saddle River : , : Pearson, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced accounting / / Floyd A. Beams [and three othrs]
Advanced accounting / / Floyd A. Beams [and three othrs]
Edizione [Twelfth edition, Global edition.]
Pubbl/distr/stampa Boston, [Massachusetts] : , : Pearson, , 2015
Descrizione fisica 1 online resource (832 pages) : color illustrations, tables
Disciplina 657
Soggetto topico Accounting
ISBN 1-292-05969-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title -- Copyright -- Contents -- Preface -- Chapter 1 Business Combinations -- Reasons for Business Combinations -- Antitrust Considerations -- Legal Form of Business Combinations -- Accounting Concept of Business Combinations -- Accounting for Combinations as Acquisitions -- Disclosure Requirements -- The Sarbanes-Oxley Act -- Chapter 2 Stock Investments-Investor Accounting and Reporting -- Accounting for Stock Investments -- Equity Method-a One-Line Consolidation -- Investment in a Step-by-Step Acquisition -- Sale of an Equity Interest -- Stock Purchases Directly from the Investee -- Investee Corporation with Preferred Stock -- Extraordinary Items and other Considerations -- Disclosures for Equity Investees -- Testing Goodwill for Impairment -- Chapter 3 An Introduction to Consolidated Financial Statements -- Business Combinations Consummated through Stock Acquisitions -- Consolidated Balance Sheet at Date of Acquisition -- Consolidated Balance Sheets after Acquisition -- Assigning Excess to Identifiable Net Assets and Goodwill -- Consolidated Income Statement -- Push-Down Accounting -- Preparing a Consolidated Balance Sheet Worksheet -- Chapter 4 Consolidation Techniques and Procedures -- Consolidation under the Equity Method -- Locating Errors -- Excess Assigned to Identifiable Net Assets -- Consolidated Statement of Cash Flows -- Preparing a Consolidation Worksheet -- Chapter 5 Intercompany Profit Transactions-Inventories -- Intercompany Inventory Transactions -- Downstream and Upstream Sales -- Unrealized Profits from Downstream Sales -- Unrealized Profits from Upstream Sales -- Consolidation Example-Intercompany Profits from Downstream Sales -- Consolidation Example-Intercompany Profits from Upstream Sales -- Chapter 6 Intercompany Profit Transactions-Plant Assets -- Intercompany Profits on Nondepreciable Plant Assets.
Intercompany Profits on Depreciable Plant Assets -- Plant Assets Sold at Other than Fair Value -- Consolidation Example-Upstream and Downstream Sales of Plant Assets -- Inventory Purchased for Use as Operating Assets -- Chapter 7 Intercompany Profit Transactions-Bonds -- Intercompany Bond Transactions -- Constructive Gains and Losses on Intercompany Bonds -- Parent Bonds Purchased by Subsidiary -- Subsidiary Bonds Purchased by Parent -- Chapter 8 Consolidations-Changes in Ownership Interests -- Acquisitions during an Accounting Period -- Piecemeal Acquisitions -- Sale of Ownership Interests -- Changes in Ownership Interests from Subsidiary Stock Transactions -- Stock Dividends and Stock Splits by a Subsidiary -- Chapter 9 Indirect and Mutual Holdings -- Affiliation Structures -- Indirect Holdings-Father-Son-Grandson Structure -- Indirect Holdings-Connecting Affiliates Structure -- Mutual Holdings-Parent Stock Held by Subsidiary -- Subsidiary Stock Mutually Held -- Chapter 10 Subsidiary Preferred Stock, Consolidated Earnings per Share, and Consolidated Income Taxation -- Subsidiaries with Preferred Stock Outstanding -- Parent and Consolidated Earnings Per Share -- Subsidiary with Convertible Preferred Stock -- Subsidiary with Options and Convertible Bonds -- Income Taxes of Consolidated Entities -- Income Tax Allocation -- Separate-Company Tax Returns with Intercompany Gain -- Effect of Consolidated and Separate-Company Tax Returns on Consolidation Procedures -- Business Combinations -- Financial Statement Disclosures for Income Taxes -- Chapter 11 Consolidation Theories, Push- Down Accounting, and Corporate Joint Ventures -- Comparison of Consolidation Theories -- Illustration-Consolidation Under Parent-Company and Entity Theories -- Push-Down Accounting and Other Basis Considerations -- Joint Ventures -- Accounting for Variable Interest Entities.
Chapter 12 Derivatives and Foreign Currency: Concepts and Common Transactions -- Derivatives -- Foreign Exchange Concepts and Definitions -- Foreign Currency Transactions other than Forward Contracts -- Chapter 13 Accounting for Derivatives and Hedging Activities -- Accounting for Derivative Instruments and Hedging Activities -- Accounting for Hedge Contracts: Illustrations of Cash Flow and Fair-Value Hedge Accounting Using Interest Rate Swaps -- Foreign Currency Derivatives and Hedging Activities -- Chapter 14 Foreign Currency Financial Statements -- Objectives of Translation and the Functional Currency Concept -- Application of the Functional Currency Concept -- Illustration: Translation -- Illustration: Remeasurement -- Hedging a Net Investment in a Foreign Entity -- Chapter 15 Segment and Interim Financial Reporting -- Segment Reporting -- Interim Financial Reporting -- Guidelines for Preparing Interim Statements -- Chapter 16 Partnerships-Formation, Operations, and Changes in Ownership Interests -- Nature of Partnerships -- Initial Investments in a Partnership -- Additional Investments and Withdrawals -- Partnership Operations -- Profit- and Loss-Sharing Agreements -- Changes in Partnership Interests -- Purchase of an Interest from Existing Partners -- Investing in an Existing Partnership -- Dissociation of a Continuing Partnership through Death or Retirement -- Limited Partnerships -- Chapter 17 Partnership Liquidation -- The Liquidation Process -- Safe Payments to Partners -- Installment Liquidations -- Cash Distribution Plans -- Insolvent Partners and Partnerships -- Chapter 18 Corporate Liquidations and Reorganizations -- Bankruptcy Reform Act of 1978 -- Liquidation -- Illustration of a Liquidation Case -- Reorganization -- Financial Reporting during Reorganization -- Financial Reporting for the Emerging Company.
Illustration of a Reorganization Case -- Chapter 19 An Introduction to Accounting for State and Local Governmental Units -- Historical Development of Accounting Principles for State and Local Governmental Units -- Overview of Basic Governmental Accounting Models and Principles -- The Financial Reporting Entity -- Comprehensive Annual Financial Report -- Chapter 20 Accounting for State and Local Governmental Units-Governmental Funds -- Recent Changes to Governmental Fund Accounting -- The General Fund -- Accounting for the General Fund -- Permanent Funds -- Capital Projects Funds -- Special Assessment Activities -- Debt Service Funds -- Governmental Fund Financial Statements -- Preparing the Government-Wide Financial Statements -- Chapter 21 Accounting for State and Local Governmental Units-Proprietary and Fiduciary Funds -- Proprietary Funds -- Internal Service Funds -- Enterprise Funds -- Proprietary Fund Financial Statements -- Fiduciary Funds -- Preparing the Government-Wide Financial Statements -- Required Proprietary Fund Note Disclosures -- Chapter 22 Accounting for Not-for-Profit Organizations -- The Nature of Not-for-Profit Organizations -- Not-for-Profit Accounting Principles -- Voluntary Health and Welfare Organizations -- "Other" Not-for-Profit Organizations -- Nongovernmental Not-for-Profit Hospitals and Other Health Care Organizations -- Private Not-for-Profit Colleges and Universities -- Chapter 23 Estates and Trusts -- Creation of an Estate -- Probate Proceedings -- Administration of the Estate -- Accounting for the Estate -- Illustration of Estate Accounting -- Accounting for Trusts -- Estate Taxation -- Glossary -- Index.
Record Nr. UNINA-9910153254003321
Boston, [Massachusetts] : , : Pearson, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced management accounting / / Frank Selto, Tom Groot
Advanced management accounting / / Frank Selto, Tom Groot
Autore Selto Frank H.
Edizione [1st ed.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , [2013]
Descrizione fisica 1 online resource (473 pages) : illustrations, tables
Disciplina 658.15/11
Soggetto topico Managerial accounting
ISBN 0-273-73021-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Copyright -- Contents -- Section 1 Management accounting for decision making -- Chapter 1 Foundations of management accounting -- 1.1 The role of management accounting information -- 1.2 Early developments in trade and production -- 1.3 Increasing complexity of operations -- 1.4 Management accounting theory -- 1.5 Conclusion -- Exercises -- References -- Chapter 2 Planning and decision making -- 2.1 Decision making -- 2.2 Decision making under risk and uncertainty -- 2.3 Decision making under complete uncertainty -- 2.4 Risk, uncertainty and the decision maker -- Exercises -- References -- Chapter 3 Management control -- 3.1 Management issue -- 3.2 Governance and control of strategic management -- 3.3 Management control concepts and frameworks -- 3.4 Management control system design -- 3.5 Evaluating the effectiveness of management controls -- 3.6 Summary -- Exercises -- Cases -- References -- Chapter 4 Financial modelling -- 4.1 Introduction -- 4.2 Models for business decision making -- 4.3 Modelling risk and uncertainty -- 4.4 Recap of financial modelling -- Exercises -- Cases -- References -- Section 2 Profitability analysis -- Chapter 5 Budgeting and beyond -- 5.1 Introduction -- 5.2 Different approaches to budgeting -- 5.3 Activity based budgeting application -- 5.4 Monte Carlo budget simulations -- 5.5 The hazardous game of aggregating budgets -- 5.6 Budget variance analysis -- 5.7 The future of budgeting -- Exercises -- Cases -- References -- Chapter 6 Cost analysis and estimation -- 6.1 Introduction -- 6.2 Cost functions -- 6.3 Cost estimation techniques -- 6.4 Simple linear regression -- 6.5 Multivariate regression -- 6.6 Modelling for learning -- 6.7 Data requirements -- Exercises -- References -- Chapter 7 Investment analysis -- 7.1 Introduction -- 7.2 Management issues.
7.3 A brief theory of compounded interest -- 7.4 Discounted cash flow methods -- 7.5 Risk and uncertainty -- 7.6 Investment lifetime -- 7.7 Cost of capital -- 7.8 Forecasts of future cash flows -- 7.9 Real options and net present value analysis -- 7.10 Investment portfolios and capital rationing -- 7.11 Evaluations and post-audits of investment analyses, decisions, and outcomes -- 7.12 Investment analysis summary -- Exercises -- Cases -- References -- Chapter 8 Management of operational performance -- 8.1 Introduction -- 8.2 Defining the production plan -- 8.3 Extensions of LP models -- 8.4 Theory of constraints -- 8.5 Quality control -- 8.6 Supply chain management -- Exercises -- References -- Section 3 Management control systems -- Chapter 9 Transfer pricing for divisionalised operations -- 9.1 Overview -- 9.2 Divisional structure, performance evaluation and transfer pricing -- 9.3 Economic efficiency -- 9.4 International transfer pricing -- 9.5 Summary -- Exercises -- Cases -- References -- Chapter 10 Integrated financial and non-financial measures -- 10.1 Introduction -- 10.2 Integrated performance measurement systems (IPMS) -- 10.3 IPMS design decisions -- 10.4 Integrated performance measurement systems (IPMS) in action -- Exercises -- Cases -- References -- Chapter 11 Inter-organisational management control -- 11.1 Introduction -- 11.2 Alternative IORs -- 11.3 Strategic management issues for IORs -- 11.4 Case studies of inter-organisational control -- 11.5 Conclusion -- Exercises -- Cases -- References -- Chapter 12 Incentive systems in organisations -- 12.1 Introduction -- 12.2 Organisation goals and objectives -- 12.3 Organisation structure -- 12.4 Models of motivation -- 12.5 Incentive systems design -- 12.6 Summary -- Exercises -- Cases -- References -- Index.
Record Nr. UNINA-9910151653103321
Selto Frank H.  
Harlow, England : , : Pearson, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The advantage : the 7 soft skills you need to stay one step ahead / / Emma-Sue Prince
The advantage : the 7 soft skills you need to stay one step ahead / / Emma-Sue Prince
Autore Prince Emma-Sue
Edizione [First edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , [2013]
Descrizione fisica 1 online resource (xiv, 240 pages)
Disciplina 155.2/4
Soggetto topico Adaptability (Psychology)
Critical thinking
Empathy
Resilience (Personality trait)
ISBN 1-4479-2971-3
1-4479-2970-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto About the author -- Acknowledgements -- Foreword -- Introduction -- The world we are living in -- Adaptability -- Critical thinking -- Empathy -- Integrity -- Optimism -- Being proactive -- Resilience -- Notes -- Index.
Record Nr. UNINA-9910154954403321
Prince Emma-Sue  
Harlow, England : , : Pearson, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advertising : strategy, creativity and media / / Chris Fill, Graham Hughes, Scott De Francesco
Advertising : strategy, creativity and media / / Chris Fill, Graham Hughes, Scott De Francesco
Autore Fill Chris
Edizione [1st ed.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2013
Descrizione fisica 1 online resource (417 pages)
Disciplina 659.1072
Collana Always learning
Soggetto topico Advertising - Study and teaching
Mass media - Study and teaching
ISBN 1-78764-066-3
0-273-76091-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Guided tour -- Preface -- Overview of the book -- Design features and presentation -- Support materials -- Acknowledgements -- Publisher's acknowledgements -- Chapter 1 An introduction to advertising -- Aims and learning objectives -- Minicase: Painting through insight -- Introduction -- Brief background and development of advertising -- ViewPoint 1.1 A glass and a half of chocolate advertising -- The significance and scope of the advertising industry -- The nature and role of advertising in society -- ViewPoint 1.2 Stroking the public good -- Definitions - what is advertising? -- Types of advertising -- ViewPoint 1.3 Bricking it with the BDA -- Advertising and communication -- Engagement and the role of advertising -- ViewPoint 1.4 Attracting new teachers through behavioural engagement -- Chapter summary -- Review questions -- Chapter references -- Chapter 2 OK, so is this the right meaning? -- Aims and learning objectives -- Minicase: Finding a Match.com -- Introduction -- The core model of communication -- ViewPoint 2.1 Understanding Chinese office coffee drinkers -- Factors that influence the communication process -- The influencer model of communication -- ViewPoint 2.2 Opinion leadership in action -- The interactional model of communication -- Other types of communication -- Source characteristics -- Establishing credibility -- ViewPoint 2.3 Smoking seeks credibility -- Cognitive processing -- Attitudes -- Using advertising to influence attitudes -- The elaboration likelihood model -- ViewPoint 2.4 Meerkats go peripheral -- Chapter summary -- Review questions -- Chapter references -- Chapter 3 Advertising: theories, concepts and frameworks -- Aims and learning objectives -- Minicase: Johnnie Walker keeps striding -- Introduction -- The use of information and emotion in advertising.
ViewPoint 3.1 An emotional recovery for Hovis -- Advertising models and concepts -- Eclectic models of advertising -- ViewPoint 3.2 Crown get people talking about paint -- The strong and weak theories of advertising -- Using advertising strategically -- ViewPoint 3.3 Sleeping with wolves . . . well, nearly -- The Institute of Practitioners in Advertising -- ViewPoint 3.4 Ring me for fame -- Chapter summary -- Review questions -- Chapter references -- Chapter 4 Advertising: strategies, planning and positioning -- Aims and learning objectives -- Minicase: Ulster Bank . . . ing on students -- Introduction -- What is strategy? -- Communications strategies -- Objectives and strategic development -- ViewPoint 4.1 Retailer aims to make customers' lives easier -- Advertising planning and frameworks -- ViewPoint 4.2 Pringles crunch into China -- ViewPoint 4.3 It's how they behave and what they look like -- Positioning -- ViewPoint 4.4 Adopting a safe position in Germany -- Chapter summary -- Review questions -- Chapter references -- Chapter 5 Creativity, content and appeals -- Aims and learning objectives -- Minicase: Creative repositioning needed by Volvo -- Introduction -- What is creativity? -- Creative roles and skills -- ViewPoint 5.1 Sir John Hegarty, a leading creative light -- The creative process -- Creative content -- ViewPoint 5.2 Creative ideas and original content key for brands -- Message appeals -- ViewPoint 5.3 Benetton returns to 'edgy' advertising -- Evaluating creativity -- ViewPoint 5.4 Winning at Cannes Creative Festival -- Chapter summary -- Review questions -- Chapter references -- Chapter 6 Brand communications: the role of advertising -- Aims and learning objectives -- Minicase: Diamonds, because she's worth it -- Introduction -- Brand definitions -- Types of branding -- ViewPoint 6.1 Coca-Cola means lifestyle . . . today.
ViewPoint 6.2 Eddie Stobart delivers strong B2B branding -- Brand characteristics -- ViewPoint 6.3 Red Bull's exciting personality -- Brand associations -- The role of advertising and communications in branding -- ViewPoint 6.4 Virgin Atlantic do it up there - above the line -- ViewPoint 6.5 Building brands of steel with Tata -- ViewPoint 6.6 Around the line with Armenian brandy -- Brand equity -- Chapter summary -- Review questions -- Chapter references -- Chapter 7 The advertising industry -- Aims and learning objectives -- Minicase: Help is at hand: a new agency approach -- Introduction -- Agency structures and integration -- ViewPoint 7.1 Procter & Gamble's BAL agency model -- Advertising agency structures and types -- ViewPoint 7.2 DDB - some of the original 'Madmen' -- ViewPoint 7.3 Global communications at WPP and Dentsu -- Agency operations and roles -- Advertising agency selection -- Agency remuneration -- ViewPoint 7.4 Coca-Cola's recipe for agency compensation -- Advertising budgets -- ViewPoint 7.5 Who spends the most? -- Chapter summary -- Review questions -- Chapter references -- Chapter 8 Traditional media -- Aims and learning objectives -- Minicase: Flying in Finnair to Asia -- Introduction -- Print media -- Magazines -- Some strengths in using magazines in the media plan -- Some weaknesses in using magazines in the media plan -- ViewPoint 8.1 Arla seek to Integrate with a loyalty campaign -- Newspapers -- Newspaper advertising -- Some strengths in using newspapers in the media plan -- Some weaknesses in using newspapers in the media plan -- Electronic media -- Radio -- ViewPoint 8.2 Nike in China - branding sports -- Some strengths in using radio in the media plan -- Some weaknesses in using radio in the media plan -- Television -- Some strengths in using television in the media plan.
Some weaknesses in using television in the media plan -- ViewPoint 8.3 Cable television - branding with Latino cool -- Out-of-home media -- Some strengths in using out-of-home in the media plan -- Some weaknesses in using out-of-home in the media plan -- Direct mail -- ViewPoint 8.4 Reaching Aussie teens about cyberbullying -- Some strengths in using direct mail in the media plan -- Some weaknesses in using direct mail in the media plan -- Alternative advertising media -- Chapter summary -- Review questions -- Chapter references -- Chapter 9 Digital media and emerging technologies -- Aims and learning objectives -- Minicase: Changing the country from the ground up -- Introduction -- Internet and online advertising -- Some strengths in using online in the media plan -- ViewPoint 9.1 A Singapore brand for the digital age -- Some weaknesses in using online in the media plan -- ViewPoint 9.2 Using paint to decorate a website -- Mobile marketing -- ViewPoint 9.3 Funding a worthy cause through mobile marketing -- Some strengths in using mobile telephony in the media plan -- Some weaknesses in using mobile telephony in the media plan -- ViewPoint 9.4 Promoting HD football packages via mobile advertising -- Social media marketing -- Some strengths in using social media in the media plan -- Some weaknesses in using social media in the media plan -- Gaming -- Some strengths in using gaming in the media plan -- Some weaknesses in using gaming in the media plan -- Supplementary digital advertising media -- Chapter summary -- Review questions -- Chapter references -- Chapter 10 Media planning -- Aims and learning objectives -- Minicase: A need to revisit supermarket TV -- Introduction -- How does media planning work? -- ViewPoint 10.1 The Apartheid Museum: media plan creates awareness through pop culture -- A short and recent evolution of media planning.
The media plan -- ViewPoint 10.2 Engaging social media in Brazil -- Factors in determining media objectives and strategies -- Scheduling -- ViewPoint 10.3 Nutritious . . . and delicious -- Media buying -- ViewPoint 10.4 Planning media (internally) for two languages -- Chapter summary -- Review questions -- Chapter references -- Chapter 11 Measuring advertising efficiency and effectiveness -- Aims and learning objectives -- Minicase: Measuring the media -- Introduction -- Media audience research -- ViewPoint 11.1 Seeking lasting relationships through online media measurability -- Calculating the audience -- Print measurement -- ViewPoint 11.2 Rebating the holiday season -- Broadcast measurement -- Digital measurement -- Internet -- ViewPoint 11.3 The Marmarati - only extreme lovers need apply -- Social media measurement -- ViewPoint 11.4 Bringing International Women's Day to Twitter -- Buying the media -- Chapter summary -- Review questions -- Chapter references -- Chapter 12 Standards and responsibilities -- Aims and learning objectives -- Minicase: Saving the Indian tiger with Aircel -- Introduction -- Attitudes towards advertising -- Ethics and advertising -- Controls and regulations -- The Advertising Standards Authority (ASA) -- Codes of practice -- Complaints and sanctions -- ViewPoint 12.1 So what do consumers complain about? -- ViewPoint 12.2 Promoting responsible drinking -- Corporate social responsibility -- ViewPoint 12.3 Leading brands to inspire sustainability in the UK -- ViewPoint 12.4 Kenco forms alliance to establish CSR -- Chapter summary -- Review questions -- Chapter references -- Chapter 13 Contemporary issues in advertising -- Aims and learning objectives -- Minicase: Go on, be a hero and pay your TV licence fee: a Swedish case of Radiotjänst -- Introduction -- Why can't we integrate our brand communications?.
ViewPoint 13.1 Morrisons do integrated growing.
Record Nr. UNINA-9910150227903321
Fill Chris  
Harlow, England : , : Pearson, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advertising & IMC : principles & practice / / Sandra Moriarty, Nancy Mitchell, William Wells
Advertising & IMC : principles & practice / / Sandra Moriarty, Nancy Mitchell, William Wells
Autore Moriarty Sandra E (Sandra Ernst)
Edizione [Tenth edition, global edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2015]
Descrizione fisica 1 online resource (672 pages) : color illustrations, photographs
Disciplina 659.1
Collana Always Learning
Soggetto topico Advertising
ISBN 1-292-01739-2
1-292-01995-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Title Page -- Contents -- Preface -- PART 1 Principle: Back to Basics -- 1. Advertising -- IT'S A WINNER: Old Spice: What It Takes to Be a Man -- What Is Advertising? -- What Are Advertising's Basic Functions? -- What Are the Key Components of Advertising? -- Common Types of Advertising -- Other Important Promotional Tools -- What Roles Does Advertising Perform? -- A MATTER OF PRACTICE: The Greatest Commercial Ever Made -- How Did Current Practices and Concepts Evolve? -- Eras and Ages -- The Advertising World -- Who Are the Key Players? -- A MATTER OF PRINCIPLE: Mad Men: The Inherent Drama of Advertising -- THE INSIDE STORY: Freelancing: Two Sides of the Coin -- Types of Agencies -- How Are Agency Jobs Organized? -- A DAY IN THE LIFE: The Day-to-Day Job in Content Management -- How Are Agencies Paid? -- How Is the Practice of Advertising Changing? -- Consumer in Charge -- Blurring Lines and Converging Media -- Accountability and Effectiveness -- Integrated Marketing Communication -- Looking Ahead -- IT'S A WRAP: Old Spice: The Smell of Success -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 2. Brand Communication -- IT'S A WINNER: McDonald's Love Story -- What Is Brand and Marketing Communication? -- Brand Communication's Role in Marketing -- Who Are the Key Players? -- What Are the Most Common Types of Markets? -- A DAY IN THE LIFE: A View from the Marcom Front Line -- How Does the Marketing Mix Send Messages? -- Added Value -- What Is Integrated Marketing Communication? -- What Is the Role of Communication in Branding? -- THE INSIDE STORY: A Passion for the Business -- How Does a Brand Acquire Meaning? -- How Does Brand Transformation Work? -- A MATTER OF PRINCIPLE: It's Pure and It Floats -- Brand Value and Brand Equity.
A PRINCIPLED PRACTICE: PAUSE FOR THE CAUSE: Boosting Brand Value with Cause Marketing -- Brand Communication in a Time of Change -- Brand Relationships -- Accountability -- Global Marketing -- Word-of-Mouth Marketing -- Looking Ahead -- IT'S A WRAP: Golden Arches, Golden Opportunity -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- Trace North America Case -- 3. Brand Communication and Society -- IT'S A WINNER: To Tell the truth® -- What Is the Social Impact of Brand Communication? -- What Are the Key Debates about Impact on Society? -- What Are the Key Debates and Issues about Brand Communication Practices? -- THE INSIDE STORY: Pepsi: Creating Culturally Relevant Programs -- A PRINCIPLED PRACTICE: Tribute to Ivan L. Preston: 1931-2011 -- Communicators' Ethical Responsibilities -- PRACTICAL TIPS: Brilliant or Offensive Advertising? -- Personal and Professional Ethics -- A MATTER OF PRACTICE: Advertising Gets No Respect! -- Why and How Is Brand Communication Regulated? -- Brand Communication's Legal Environment -- The Regulatory Environment -- The Impact of Regulation -- Media Review of Advertising -- Self-Regulation -- Looking Ahead -- IT'S A WRAP: The truth® Wins Out in the End -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- Hands-On Case -- PART 2 Principle: Be True to Thy Brand-and Thy Consumer -- 4. How Brand Communication Works -- IT'S A WINNER: Anatomy of an Award-Winning Campaign for Chrysler -- How Does Brand Communication Work? -- The Mass Communication Foundation -- Adding Interaction to Brand Communication -- THE INSIDE STORY: What Went Wrong at Office Depot? -- Other Aspects of Communication -- What Are the Effects behind Effectiveness? -- What Are the Facets of Impact?.
The Perception Facet: See/Hear -- A PRINCIPLED PRACTICE: Ice Cubes, Breasts, and Subliminal Ads -- The Emotion or Affect Facet: Feel -- The Cognition Facet:Think/Understand -- A MATTER OF PRINCIPLE: Thought vs. Feeling -- The Association Facet: Connect -- The Persuasion Facet: Believe -- The Behavior Facet: Act/Do -- A MATTER OF PRACTICE: May VW's Force Be with You -- The Power of Brand Communication -- Strong and Weak Effects -- Looking Ahead -- IT'S A WRAP: Finding Chrysler's Heart and Soul -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 5. Segmenting and Targeting the Audience -- IT'S A WINNER: Dove Audiences Redefine Beauty -- Starting the Conversation -- How Do Consumers Make Brand Decisions? -- Paths to a Brand Decision -- What Influences Consumer Decisions? -- Cultural Influences -- A MATTER OF PRINCIPLE: "There Are No Ugly Women, Only Lazy Ones": Why Dove's Real Beauty Campaign Flopped in Taiwan -- Social Influences -- THE INSIDE STORY: Scotts Brand Comes Alive as Scott -- Psychological Influences -- Influences on B2B Decision Making -- How Do We Segment Markets and Target Audiences? -- Segmentation Strategies -- Types of Segmentation -- Targetingthe Best Audience -- Profiling Markets and Target Audiences -- Targeting and Profiling Using Demographics -- A MATTER OF PRACTICE: Same-Sex Marriage: A Boon to the Economy? -- Targeting and Profiling Using Psychographics -- Sociodemographic Segments -- Targeting and Profiling Using Behavioral Patterns -- Seeking Seekers -- Looking Ahead -- IT'S A WRAP: The Beauty of a Campaign -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 6. Strategic Research -- IT'S A WINNER: Domino's Cooks Up a Recipe for Success.
How Do You Get Insights into Consumer Behavior? -- What Are the Basic Types of Research? -- Basic Research Designs -- A Principled Practice: Does Advertising Make Smoking Cool? -- How Do We Use Research? -- Market Information -- Consumer Insight -- Media Information -- Message Development and Diagnostics -- Evaluation -- A MATTER OF PRINCIPLE: Finding Moments of Truth -- What Are the Most Common Research Methods? -- Ways of Contact: Quantitative Methods -- Ways of Contact:Qualitative Methods -- A MATTER OF PRACTICE: Online Marketing Research -- A Day in the life: A Stopwatch, Code Sheet, and Curiosity -- How Do You Choose a Research Method? -- Research Trends and Challenges -- Sampling Challenges -- Global Issues -- IMC Research Challenges -- Looking Ahead -- IT'S A WRAP: Domino's Gets Its Slice of the (Pizza) Pie -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 7. Strategic Planning -- IT'S A WINNER: Re-telling a Tale -- What Is Strategic Planning? -- The Business Plan -- The Marketing Plan -- A PRINCIPLED PRACTICE: "Just Give Me My One Vice" -- A MATTER OF PRACTICE: "My SPAR": Letting Our Customers Lead -- The Brand Communication/IMC Plan -- Plans for Marketing Communication Functions -- Key Strategic Decisions -- The Communication Objectives -- The Target Audience -- Brand Identity Strategy -- THE INSIDE STORY: Mistake #1: Drinking and Driving Drunk -- Brand Positioning Strategy -- Consumer Insight and Account Planning -- A MATTER OF PRINCIPLE: The 7-Up Uncola Story: A Classic in Repositioning -- Account Planning -- The Consumer Insight Process -- The Creative Brief -- Looking Ahead -- IT'S A WRAP: Re-telling a Tale -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- Hands-On Case.
PART 3 Practice: Developing Breakthrough Ideas in the Digital Age -- 8. The Creative Side -- IT'S A WINNER: A Tale of Brotherly Love and Sharp Thinking -- Science and Art? -- Who Are the Key Players? -- What Is the Role of Creativity? -- A DAY IN THE LIFE: Tweets from the Front Line -- The Creative Brief -- Message Strategies -- Which Strategic Approach to Use? -- A MATTER OF PRINCIPLE: Six Message Strategies in Six Minutes -- Strategic Formats -- Matching Messages to Objectives -- Creative Thinking: So How Do You Do It? -- Big Ideas -- PRACTICAL TIPS: Checklist for Killer Ads -- The ROI of Creativity -- The Creative Leap -- Dialing Up Your Creativity -- The Creative Process: How to Get an Idea -- Brainstorming -- Managing Creative Strategies -- Extension: An Idea with Legs -- Adaptation: Taking an Idea Global -- Evaluation: The Go/No-Go Decision -- Looking Ahead -- IT'S A WRAP: Creating Ideas That Stick -- Key Points Summary -- Key Terms -- Review Questions -- Discussion Questions -- Take-Home Projects -- TRACE North America Case -- 9. Promotional Writing -- IT'S A WINNER: Wildlife Blaze Trails for Frontier -- The Writer's Role in Brand Communication -- The Language of Brand Communication -- Writing Styles -- Strategy and Legal Imperatives -- Types of Brand Communication Writing -- The Ad Copywriter -- PRACTICAL TIPS: So You Think You Want to Create a Funny Ad? -- Public Relations Writing -- Direct-Response Writing -- Writing for Various Media -- Basics of Writing for Print Media -- A MATTER OF PRINCIPLE: The Principle of Truth -- Radio Messages and How to Write Them -- Television Messages and How to Write Them -- A MATTER OF PRACTICE: How the Emotional Pivot Works in a Story -- A DAY IN THE LIFE: A Copywriter's View of Television Production -- The Internet and How to Write for It -- Copywriting Challenges -- Writing for a Global Brand.
Looking Ahead.
Record Nr. UNINA-9910151591503321
Moriarty Sandra E (Sandra Ernst)  
Boston : , : Pearson, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Aerodynamics for engineers / / John J. Bertin and Russell M. Cummings ; international edition contributions by P. Venkata Reddy
Aerodynamics for engineers / / John J. Bertin and Russell M. Cummings ; international edition contributions by P. Venkata Reddy
Autore Bertin John J. <1938->
Edizione [Sixth edition, International edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2014]
Descrizione fisica 1 online resource (832 pages) : illustrations, photographs, tables
Disciplina 629.1323
Collana Always learning
Soggetto topico Aerodynamics
ISBN 0-273-79352-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Aerodynamics for Engineers -- Contents -- Preface -- Why Study Aerodynamics? -- Aerodynamics and the Energy-Maneuverability Technique -- Solving for the Aerothermodynamic Parameters -- Description of an Airplane -- Summary -- Problems -- References -- Fundamentals of Fluid Mechanics -- Introduction to Fluid Dynamics -- Conservation of Mass -- Conservation of Linear Momentum -- Applications to Constant-Property Flows -- Reynolds Number and Mach Number as Similarity Parameters -- Concept of the Boundary Layer -- Conservation of Energy -- First Law of Thermodynamics -- Derivation of the Energy Equation -- Summary -- Problems -- References -- Dynamics of an Incompressible, Inviscid Flow Field -- Inviscid Flows -- Bernoulli's Equation -- Use of Bernoulli's Equation to Determine Airspeed -- The Pressure Coefficient -- Circulation -- Irrotational Flow -- Kelvin's Theorem -- Incompressible, Irrotational Flow and the Velocity Potential -- Stream Function in a Two-Dimensional, Incompressible Flow -- Relation between Streamlines and Equipotential Lines -- Superposition of Flows -- Elementary Flows -- Adding Elementary Flows to Describe Flow Around a Cylinder -- Lift and Drag Coefficients as Dimensionless Flow-Field Parameters -- Flow Around a Cylinder with Circulation -- Source Density Distribution on the Body Surface -- Incompressible, Axisymmetric Flow -- Summary -- Problems -- References -- Viscous Boundary Layers -- Equations Governing the Boundary Layer for a Steady, Two-dimensional, Incompressible Flow -- Boundary Conditions -- Incompressible, Laminar Boundary Layer -- Boundary-Layer Transition -- Incompressible, Turbulent Boundary Layer -- Eddy Viscosity and Mixing Length Concepts -- Integral Equations for a Flat-Plate Boundary Layer -- Thermal Boundary Layer for Constant-Property Flows -- Summary -- Problems -- References.
Characteristic Parameters for Airfoil and Wing Aerodynamics -- Characterization of Aerodynamic Forces and Moments -- Airfoil Geometry Parameters -- Wing-Geometry Parameters -- Aerodynamic Force and Moment Coefficients -- Wings of Finite Span -- Problems -- References -- Incompressible Flows Around Airfoils of Infinite Span -- General Comments -- Circulation and the Generation of Lift -- General Thin-Airfoil Theory -- Thin, Flat-Plate Airfoil (Symmetric Airfoil) -- Thin, Cambered Airfoil -- Laminar-Flow Airfoils -- High-Lift Airfoil Sections -- Multielement Airfoil Sections for Generating High Lift -- High-Lift Military Airfoils -- Summary -- Problems -- References -- Incompressible Flow About Wings of Finite Span -- General Comments -- Vortex System -- Lifting-Line Theory for Unswept Wings -- Panel Methods -- Vortex Lattice Method -- Factors Affecting Drag Due-to-Lift at Subsonic Speeds -- Delta Wings -- Leading-Edge Extensions -- Asymmetric Loads on the Fuselage at High Angles of Attack -- Flow Fields for Aircraft at High Angles of Attack -- Unmanned Air Vehicle Wings -- Summary -- Problems -- References -- Dynamics of a Compressible Flow Field -- Thermodynamic Concepts -- Adiabatic Flow in a Variable-Area Streamtube -- Isentropic Flow in a Variable-Area Streamtube -- Converging-diverging Nozzles -- Characteristic Equations and Prandtl-Meyer Flows -- Shock Waves -- Viscous Boundary Layer -- Shock-Wave/Boundary-Layer Interactions -- Shock/Shock Interactions -- The Role of Experiments for Generating Information Defining the Flow Field -- Comments About the Scaling/Correction Process(es) for Relatively Clean Cruise Configurations -- Summary -- Problems -- References -- Compressible, Subsonic Flows and Transonic Flows -- Compressible, Subsonic Flow -- Transonic Flow Past Unswept Airfoils -- Wave Drag Reduction by Design.
Swept Wings at Transonic Speeds -- Transonic Aircraft -- Summary -- Problems -- References -- Two-Dimensional, Supersonic Flows Around Thin Airfoils -- Linear Theory -- Second-Order Theory (Busemann's Theory) -- Shock-Expansion Technique -- Summary -- Problems -- References -- Supersonic Flows Over Wings and Airplane Configurations -- General Remarks About Lift and Drag -- General Remarks About Supersonic Wings -- Governing Equation and Boundary Conditions -- Consequences of Linearity -- Solution Methods -- Conical-Flow Method -- Singularity-Distribution Method -- Design Considerations for Supersonic Aircraft -- Some Comments About the Design of the SST and of the HSCT -- Slender Body Theory -- Base Drag -- Aerodynamic Interaction -- Aerodynamic Analysis for Complete Configurations in a Supersonic Free Stream -- Summary -- Problems -- References -- Hypersonic Flows -- The Five Distinguishing Characteristics -- Newtonian Flow Model -- Stagnation Region Flow-Field Properties -- Modified Newtonian Flow -- High L/D Hypersonic Configurations-Waveriders -- Aerodynamic Heating -- A Hypersonic Cruiser for the Twenty-First Century? -- Importance of Interrelating CFD, Ground-Test Data, and Flight-Test Data -- Boundary-Layer-Transition Methodology -- Summary -- Problems -- References -- Aerodynamic Design Considerations -- High-Lift Configurations -- Circulation Control Wing -- Design Considerations for Tactical Military Aircraft -- Drag Reduction -- Development of an Airframe Modification to Improve the Mission Effectiveness of an Existing Airplane -- Considerations for Wing/Canard, Wing/Tail, and Tailless Configurations -- Comments on the F-15 Design -- The Design of the F-22 -- The Design of the F-35 -- Summary -- Problems -- References -- Tools for Defining the Aerodynamic Environment -- Computational Tools -- Establishing the Credibility of CFD Simulations.
Ground-Based Test Programs -- Flight-Test Programs -- Integration of Experimental and Computational Tools: The Aerodynamic Design Philosophy -- Summary -- References -- Appendix A The Equations of Motion Written in Conservation Form -- Appendix B A Collection of Often Used Tables -- Answers to Selected Problems -- Index -- Credits.
Record Nr. UNINA-9910151656103321
Bertin John J. <1938->  
Boston : , : Pearson, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Agendas, alternatives, and public policies / / John W. Kingdon
Agendas, alternatives, and public policies / / John W. Kingdon
Autore Kingdon John W.
Edizione [Second edition.]
Pubbl/distr/stampa Harlow, England : , : Pearson, , 2014
Descrizione fisica 1 online resource (ii, 235 pages) : illustrations
Disciplina 320.973
Collana Always learning
Soggetto topico Political planning - United States - Decision making - History - 20th century
ISBN 9781292053875
1292053879
9781292039206
1292039205
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. How does an idea's time come? -- Chapter 2. Participants on the inside of government -- Chapter 3. Outside of government, but not just looking in -- Chapter 4. Processes: origins, rationality, incrementalism, and garbage cans -- Chapter 5. Problems -- Chapter 6. The policy primeval soup -- Chapter 7. The political stream -- Chapter 8. The policy window, and joining the streams -- Chapter 9. Wrapping things up -- Chapter 10. Some further reflections.
Record Nr. UNINA-9910153071603321
Kingdon John W.  
Harlow, England : , : Pearson, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
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