Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands

• Autore: Peters Rolf-Herbert
• Pubblicazione: [Place of publication not identified], : Marshall Cavendish Corporation, 2009
• Descrizione fisica: 1 online resource (240 p.)
• Soggetto non controllato: Boots And Shoes; Sporting Goods Industry; Industries; Design; Business & Economics
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Sommario/riassunto: Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a 1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy.
• Titolo autorizzato: Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands
• ISBN: 3-446-41144-5; 0-462-09382-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996206183503316
• Lo trovi qui: Univ. di Salerno