02332oam 2200433zu 450 99620618350331620210803235129.03-446-41144-50-462-09382-4(CKB)1000000000724608(SSID)ssj0000332411(PQKBManifestationID)12125160(PQKBTitleCode)TC0000332411(PQKBWorkID)10334759(PQKB)10996570(BIP)015078642(EXLCZ)99100000000072460820160829d2009 uy engtxtccrPuma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands[Place of publication not identified]Marshall Cavendish Corporation20091 online resource (240 p.) Bibliographic Level Mode of Issuance: Monograph1-905736-40-1 Puma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a 1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy.Boots And ShoesSporting Goods IndustryIndustriesDesignBusiness & EconomicsPeters Rolf-Herbert1070408PQKBBOOK996206183503316Puma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands2559427UNISA