LEADER 02332oam 2200433zu 450 001 996206183503316 005 20210803235129.0 010 $a3-446-41144-5 010 $a0-462-09382-4 035 $a(CKB)1000000000724608 035 $a(SSID)ssj0000332411 035 $a(PQKBManifestationID)12125160 035 $a(PQKBTitleCode)TC0000332411 035 $a(PQKBWorkID)10334759 035 $a(PQKB)10996570 035 $a(BIP)015078642 035 $a(EXLCZ)991000000000724608 100 $a20160829d2009 uy 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aPuma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands 210 31$a[Place of publication not identified]$cMarshall Cavendish Corporation$d2009 215 $a1 online resource (240 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-905736-40-1 330 8 $aPuma is one of the world's top three sports brands that include Nike and Adidas. Today, Puma is not just a company that makes sports wear and shoes. Puma is a lifestyle label, with products created by world famous fashion designers and which can be found next to those of Gucci, Prada and Dolce & Gabbana.Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in world sport and fashion. It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies - Adidas and Puma - by each of the brothers. Competing furiously against one another, the brothers turned their companies into world beaters, dominating the global sporting stage for decades after the War. Today Puma is a 1.75 billion company, and became the most powerful sports brand in the world when it sponsored the 2006 World Cup and the winning team, Italy. 610 $aBoots And Shoes 610 $aSporting Goods Industry 610 $aIndustries 610 $aDesign 610 $aBusiness & Economics 700 $aPeters$b Rolf-Herbert$01070408 801 0$bPQKB 906 $aBOOK 912 $a996206183503316 996 $aPuma Story: The Remarkable Turnaround of an Endangered Species into One of the World's Hottest Sportlifestyle Brands$92559427 997 $aUNISA