Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / / edited by Bertrand Moingeon and Guillaume Soenen

• Pubblicazione: London ; ; New York : , : Routledge, , 2002
• Descrizione fisica: 1 online resource (222 p.)
• Disciplina: 302.35; 658
• Soggetto topico: Corporate culture; Organization
• Altri autori: MoingeonBertrand SoenenGuillaume B
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not? ; Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index
• Sommario/riassunto: This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collect
• Titolo autorizzato: Corporate and organizational identities
• ISBN: 1-134-46014-7; 0-429-23067-2; 0-203-36172-5; 1-280-21783-9; 1-134-46015-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996199888403316
• Lo trovi qui: Univ. di Salerno