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[null,"1.","Record Nr.",null,"UNISA996199888403316"]
[null,null,"Titolo",null,"Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / / edited by Bertrand Moingeon and Guillaume Soenen"]
[null,null,"Pubbl/distr/stampa",null,"London ; ; New York : , : Routledge, , 2002"]
[null,null,"ISBN",null,"1-134-46014-7"]
[{"$nulls":4},"0-429-23067-2"]
[{"$nulls":4},"0-203-36172-5"]
[{"$nulls":4},"1-280-21783-9"]
[{"$nulls":4},"1-134-46015-5"]
[null,null,"Descrizione fisica",null,"1 online resource (222 p.)"]
[null,null,"Disciplina",null,"302.35"]
[{"$nulls":4},"658"]
[null,null,"Soggetti",null,"Corporate culture"]
[{"$nulls":4},"Organization"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not?"]
[{"$nulls":4},"Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index"]
[null,null,null,"Sommario/riassunto","This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of "]
[{"$nulls":4},"academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collect"]