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Record Nr. |
UNISA996199888403316 |
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Titolo |
Corporate and organizational identities : integrating strategy, marketing, communication, and organizational perspectives / / edited by Bertrand Moingeon and Guillaume Soenen |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2002 |
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ISBN |
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1-134-46014-7 |
0-429-23067-2 |
0-203-36172-5 |
1-280-21783-9 |
1-134-46015-5 |
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Descrizione fisica |
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1 online resource (222 p.) |
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Altri autori (Persone) |
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MoingeonBertrand |
SoenenGuillaume B |
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Disciplina |
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Soggetti |
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Corporate culture |
Organization |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not? |
Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index |
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Sommario/riassunto |
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This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept |
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