LEADER 03259oam 2200625I 450 001 996199888403316 005 20230607220509.0 010 $a1-134-46014-7 010 $a0-429-23067-2 010 $a0-203-36172-5 010 $a1-280-21783-9 010 $a1-134-46015-5 024 7 $a10.4324/9780203361726 035 $a(CKB)1000000000248881 035 $a(EBL)171309 035 $a(OCoLC)252721632 035 $a(SSID)ssj0000079359 035 $a(PQKBManifestationID)11118855 035 $a(PQKBTitleCode)TC0000079359 035 $a(PQKBWorkID)10068027 035 $a(PQKB)10282379 035 $a(MiAaPQ)EBC171309 035 $a(OCoLC)1000426563 035 $a(EXLCZ)991000000000248881 100 $a20180331d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aCorporate and organizational identities $eintegrating strategy, marketing, communication, and organizational perspectives /$fedited by Bertrand Moingeon and Guillaume Soenen 210 1$aLondon ;$aNew York :$cRoutledge,$d2002. 215 $a1 online resource (222 p.) 300 $aDescription based upon print version of record. 311 $a0-203-37850-4 311 $a0-415-28205-5 311 $a0-415-28204-7 320 $aIncludes bibliographical references and index. 327 $aBook Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not? 327 $aNarractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index 330 $aThis edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms have specialized in identity management, while a number of academic conferences with a special focus on identity has developed. As globalisation of business and of organizations of all kinds become the norm rather than the exception, issues of collect 606 $aCorporate culture 606 $aOrganization 615 0$aCorporate culture. 615 0$aOrganization. 676 $a302.35 676 $a658 701 $aMoingeon$b Bertrand$027658 701 $aSoenen$b Guillaume B$01000859 801 0$bFlBoTFG 801 1$bFlBoTFG 906 $aBOOK 912 $a996199888403316 996 $aCorporate and organizational identities$92297354 997 $aUNISA