Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
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| Autore: |
Stevenson Scott C
|
| Titolo: |
Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations
|
| Pubblicazione: | [Place of publication not identified], : Jossey Bass Imprint, 2013 |
| Descrizione fisica: | 1 online resource (44 pages) |
| Disciplina: | 658.048 |
| Soggetto topico: | Nonprofit organizations - Management |
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di contenuto: | Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support. |
| Sommario/riassunto: | Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. |
| Titolo autorizzato: | Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations |
| ISBN: | 1-118-70397-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911020470103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |