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Record Nr. |
UNINA9911020470103321 |
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Autore |
Stevenson Scott C |
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Titolo |
Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations |
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Pubbl/distr/stampa |
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[Place of publication not identified], : Jossey Bass Imprint, 2013 |
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ISBN |
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Descrizione fisica |
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1 online resource (44 pages) |
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Disciplina |
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Soggetti |
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Nonprofit organizations - Management |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Bibliographic Level Mode of Issuance: Monograph |
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Nota di contenuto |
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Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support. |
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Sommario/riassunto |
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Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews. |
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