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[null,"1.","Record Nr.",null,"UNINA9911020470103321"]
[null,null,"Autore",null,"Stevenson Scott C"]
[null,null,"Titolo",null,"Basics of Nonprofit Publicity: Winning Strategies for News Releases, Press Conferences and Media Relations"]
[null,null,"Pubbl/distr/stampa",null,"[Place of publication not identified], : Jossey Bass Imprint, 2013"]
[null,null,"ISBN",null,"1-118-70397-9"]
[null,null,"Descrizione fisica",null,"1 online resource (44 pages)"]
[null,null,"Disciplina",null,"658.048"]
[null,null,"Soggetti",null,"Nonprofit organizations - Management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Bibliographic Level Mode of Issuance: Monograph"]
[null,null,"Nota di contenuto",null,"Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support."]
[null,null,null,"Sommario/riassunto","Originally published by Stevenson, Inc. , this practical resource provides nonprofit leaders and professionals with advice on increasing media exposure, preparing staff to handle media inquiries, and tips and best practices for preparing for media interviews."]